All in App: Collaboration Tool to Enhance Corporate Culture & Communication
Find out how we helped an advertising agency redesign and enhance their cross-platform app designed to improve corporate culture, connection, and communication.
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Business Domain
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Service
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Technologies
PHP, AWS
Business Overview
Our client is an advertising agency that provides brand, marketing, design, and development services. Their subscription-based software products include All in App—a collaboration tool for web, iOS, and Android platforms designed to enhance corporate culture, connection, and communication.
All in App was underperforming due to low productivity and poor, inconvenient UI/UX design. That’s why the company turned to NIX for help as a proven vendor in web and mobile development with extensive UI/UX expertise.
Project Scope
Within the project scope, we did the following:
Analysis of current user needs
UX research
Redesign for web and mobile applications
Expansion and improvement of web app functionality
Solution
Web App’s Enhanced Functionality
We extended the functionality of the PHP-based web app to meet relevant users’ needs and ensure it runs like clockwork.
User-friendly Content Management
The updated web application allows managing content within departments, monitoring the social activities of the company’s employees, and publishing different types of content.
Easy System Configuration
The application provides an interface for configuring all parts of the system and consists of both end-user and admin-user parts.
Intuitive Post Creation
Users can publish and share news in the mixed internal section. The application allows the creation of media posts, polls, and quizzes for brand story posts.
Onboarding
The app offers onboarding tips for comfortable use and easier access to more information. Despite various group subscriptions, the app is always available for new users.
Gamification Activities
Every user within the app has a score based on internal activity. Admin allows custom score configuration to increase user engagement.
Redesign for Web & Mobile Apps
We completely redesigned the web and mobile apps and provided them with a clean, user-friendly UI/UX design that follows a soft and minimalistic style and adheres to the design guidelines of various companies.
Our redesign process consisted of several steps to ensure the most successful result.
UX Research
UX research allowed us to focus on the interests and needs of the users. We followed the UX personas approach to gain insights that guided and shaped the underlying design decisions.
User Flows
To enhance the ideas generated and show the paths users take, we included diagrams. User flows help identify friction points and optimize the user experience.
Wireframes
After analyzing and sifting through many ideas and concepts, we started working on wireframes. This is another stage of the exploratory phase that requires minimal resources and provides a complete picture of the product and its features. It also allows us to test different variants of the user experience and select the best one.
Design System
To create our design, we chose an atomic (modular) approach, which allows building flexible user interfaces. Its essence is dividing the design system into independent components, the so-called atoms, which are easy to change and replace anywhere.
Outcome
The client received an improved and updated design of the apps and thus was able to boost the interest of companies in All in App and attract more users, which led to increased revenue.
End-users also benefit, as they now have access to an intuitive collaboration tool that helps them simply, effectively, and measurably transform corporate content marketing and communications into a team sport.
Team:
5 experts (Project Manager, UI/UX Designer, 2 PHP Developers, Business Analyst, QA Engineer)
Tech Stack:
AWS, PHP
