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NIX modernized a US children’s audio storytelling platform end-to-end, achieving 60% more stories played per user, a 35% cut in admin workload, and 53% faster streaming performance.
News and Media
Web Development, Mobile Development
Ruby (Ruby on Rails), React
Our client, a US-based company, operates a platform dedicated to children’s audio stories, designed to entertain and support cognitive development for kids aged 3–9. The goal is to foster a close-knit community and promote a more thoughtful digital space for young listeners.
Initially, the company had a website and iOS and Android apps offering story purchases, subscriptions, and free sample content. However, the system lacked the necessary performance and functionality to remain competitive, especially given the growing user base. To address this, the client partnered with NIX for a full technical upgrade, leveraging our vast software engineering expertise, clear communication, and goal-oriented execution.
Our team had to analyze the system’s existing infrastructure, identify and eliminate potential bottlenecks, and ensure that both web and mobile solutions fully met market demands and customer expectations.
The original website featured a basic interface with a collection of children’s stories that users could browse by category and age, while the apps offered even fewer capabilities. Our task was to revamp both solutions with a comprehensive upgrade that would enhance user experience, optimize performance, and introduce new features across the web platform and mobile applications.
To give the company a competitive edge, we reimagined its digital presence from the ground up. The platform needed to be more than just functional—it had to captivate young listeners while providing a seamless experience for parents and administrators alike. We approached the transformation holistically, ensuring that every aspect of the system—from design to performance—was aligned with the needs of its audience. The result was a modern, engaging, and scalable platform that redefined how users interact with content.
We significantly enhanced the website’s functionality, starting with a complete redesign of the audio player to ensure a smooth experience aligned with the platform’s corporate identity. Our team expanded the player’s capabilities and improved its back-end logic, optimizing the audio streaming process for stability and faster loading times.
Additionally, we upgraded the user interface to streamline navigation and make it more intuitive and visually appealing. To this end, but not limited to, we incorporated animated story characters, further enriching the listening experience.
Users can find stories by age, theme, or favorite characters.
The player now features seamless playback, playlist control, essential player functions, and listening statistics for easy revisits.
Users can save and quickly access their favorite stories.
The system supports multiple payment methods, such as bank cards, Apple Pay, Google Pay, and more.
A fully optimized blog is now available on both web and mobile.
Solutions reward regular users with discounts, promotions, and gift codes to boost engagement.
We transformed the iOS (Swift) and Android (Kotlin) applications using native technologies and ensuring each was fully optimized for its respective platform. Both solutions mirror the website’s key features while offering a seamless mobile-first experience.
The upgraded apps also introduced offline mode, allowing users to enjoy stories without an internet connection, along with smart push notifications for updates, new releases, and personalized recommendations. Additionally, cross-device synchronization ensures that user preferences and progress are preserved across both web and mobile devices, creating a fluid, interconnected experience.
We upgraded the admin panel to give the client better control over content, subscriptions, and analytics. Admins can now assign free stories with an automatic banner display, easily manage subscriptions, and more, all for a more efficient workflow.
By collaborating with NIX, the client successfully transformed their platform into a high-performance, user-friendly ecosystem spanning web and mobile solutions. The strategic upgrades significantly enhanced usability, content accessibility, and user engagement.
The revamped system streamlined operations for both users and administrators. Listeners benefit from a feature-rich, intuitive experience, while the client team gains enhanced tools to manage content, track engagement, and optimize sales. As a result of our collaboration, the client not only retained existing subscribers but also attracted a broader audience, strengthening the brand’s market presence in the children’s audio entertainment sector.
53%
faster audio streaming:
Optimized back-end logic improved loading times.
38%
growth in subscription conversions:
Improved payment integrations and loyalty system drove more sign-ups.
60%
more stories played per user:
Advanced search and intuitive player increased listening sessions.
35%
reduction in admin workload:
Upgraded admin panel streamlined content and subscription management.
27%
boost in returning users:
Smart notifications and personalized recommendations enhanced retention.
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