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Business Analysis Drives
Predictable Results in IT Projects

Many businesses invest a small fortune in innovations and new technological products, but only the least of these solutions will thrive in real market conditions. Others might create technological perfection that unfortunately fails to meet a product-market fit. Business analysis is a foundation that makes a difference by developing a clear vision of software products, setting sustainable product growth vectors from the very beginning, and sticking to a roadmap to their success in the industry.

Business analysis (BA) leverages industry-specific methodologies to identify underserved market segments, reveal opportunities for business, and bridge gaps between stakeholders and the development team by setting clear goals and identifying requirements for software solutions. Acting as agents of change, BA experts facilitate the evolution of software products and optimize the development processes to maximize the value delivered to their stakeholders. As a result, both end-users and stakeholders obtain a desirable product.

Our Business
Analysis Services

Project Discovery

Whether you start from just a business idea or are planning a major update of your flagship product, our team will help validate, refine and fill in all gaps in requirements, solution design, and planning. 


Our discovery team usually includes a business analyst, UX expert, solution architect, and project manager. We analyze the future project from business, user, and tech perspectives. We validate the concept, elaborate feasibility, and refine the scope with respect to competitive advantages, end-users requirements, business needs, and market constraints. Based on this, we conduct tech analysis and design the solution, which will cover system architecture, technology stack, IT infrastructure and catch key technical decisions required to build and scale up your digital product. Also, as part of discovery, we put together a project delivery plan, budget estimates, team structure, and risk management plan to enable your successful journey through managed and predictable implementation.

Requirements Management

To build a foundation for sustainable software product development, you should first define complete and consistent software requirements. This includes the elaboration of business needs, epic features, and desirable business outcomes, as well as transforming them into agreed requirements specifications. As a member of an agile team, our BA experts bridge the gap between product owners and the engineering team, help prioritize the product backlog, refine detailed requirements, and support the product development process up to release.

Software Requirement Audit

With the right requirements management in place, your development team can focus on important aspects from the very beginning, reveal opportunities, foresee technical risks and address bottlenecks before they impact your product. If you experience continuous issues with providing your engineering team with correct, complete, and consistent requirements we can help you to assess the current requirements process and come up with improvements that will raise your product development to the next level. We provide a comprehensive assessment of your artifacts and maturity of existing practices to identify gaps. Our experts will help you to set up efficient requirements management and seamlessly implement the improvements in the software delivery framework.

Enterprise Business Processes Analysis

Enterprise business process analysis works to assess existing operational workflows and suggest comprehensive improvements to improve performance. This involves an in-depth analysis of processes initiated, stakeholders involved, information exchanged, technology solutions used, and artifacts created. Comprehensive business processes analysis unveil opportunities to accelerate the processing, remove excessive activities, shrink time-to-result, and uncover additional resources to leverage enterprise growth.

Product-market Fit Analysis

You can unfold and leverage the market potential of your product by discovering the actual reasons for the target customers to buy, use, and recommend others your offerings. By performing in-depth market and audience research our BA experts define underserved needs and profiles of ideal customers. On the basis of thorough product and competition analysis, we refine a value proposition that resonates with your ideal users’ needs, identify must-have features, and provide insights on user experience.

IT Product Ownership

The product owner saves stakeholders’ valuable time and effort by representing them in front of the software development team at all times while being responsible for the ultimate project’s outcomes. Having a deep understanding of customers’ needs, vast domains, and technology expertise, product owners handle the product backlog and prioritize requirements to maximize the value delivered to users and crucial product success metrics.

BI and Data Analytics

Data analysis and business intelligence solutions serve as a “single source of truth” for rapidly-growing technology businesses. They help set and measure effective KPIs, understand reasons behind success or failures, make data-driven decisions and define priorities, and generate valuable insight and educated guesses. Our BA experts deliver completely self-service and intuitive BI solutions that work with raw data autonomously without any people or engineering intervention.

How We Provide Business
Analysis Services

  • BA as a part of end-to-end product engineering

    We bring our profound business analysis expertise to handle all aspects of the product lifecycle—from business goals and objectives, to software requirements engineering, solution implementation, enhancements, and ongoing support.

  • Business analyst as a part of a dedicated team

    We smoothly integrate a business analyst into your engineering team who shapes your product idea, accelerates development, and improves the project’s success probability. The BA can join the project at any stage—from the product discovery phase up to the enhancement of an existing product.

  • On-demand BA consulting (BA as a service)

    We use in-depth knowledge and the latest business analysis methodologies to help you determine the roadmap to the market success of your product including software requirements, technology stack, and functionality, and shape your overall product vision to precisely meet your needs.

How Business Analysis Adds Value to Your Project

Accelerated time-to-market

Accelerated time-to-market

With a BA onboard the team initially focuses on validated software requirements approved by stakeholders, feasible from the technology perspective, and prioritized according to business value and system design considerations. Business Analysis saves stakeholders valuable time while reducing project reworks, underutilized functionality, and requirement churn, and ensuring the product will be high-grade from the first attempt.

Consistent project scope

Consistent project scope

Business analysis services help shape the right scope and focus on important matters and thus organize the development process efficiently, avoiding scope creep. BA experts support the engineering team daily by addressing their questions and resolving inconsistencies that would otherwise become a blocker for the process and require additional stakeholders’ input.

Managed bottlenecks and opportunities

Managed bottlenecks and opportunities

Risk management is one of the most crucial functions of business analysis. BA experts facilitate problem-solving and help engineering teams address newly-identified constraints quickly and effectively. Business analysts keep track of the market, evaluate the contingencies your product might encounter, and harness trends that can become opportunities for your product.

ROI increase

ROI increase

Business analysts assess current business offerings and operation workflows, helping to discover new profit-making ways, reveal underserved needs of the target audience, and prioritize functionality business-wise. Beyond that, business analysis services help you reduce the cost of solution implementation, which ultimately increases your ROI.

Facilitated project growth and team scale

Facilitated project growth and team scale

Having a skilled business analyst on your project significantly improves communication and drives synergy. Moreover, they ensure accelerated knowledge transfer, quick onboarding and team scaling through project-specific training assets, and deep involvement in the development process.

Our Vertical Expertise

In a high-demand technology market, we build a unique selling proposition, a killer set of features, and tailor the product to your target audience and current business needs. Our business analysis services are domain-agnostic; the list of dominating industries is continuously growing.

BA Activities in End-To-End Product Engineering

  • Defining business goals and product vision

    Defining business goals and product vision

  • Software requirements engineering

    Software requirements engineering

  • Project documentation and artifacts

    Project documentation and artifacts

  • Solution design and prototyping

    Solution design and prototyping

  • Software engineering and implementation support

    Software engineering and implementation support

Client Testimonials

More than half of our clients recommend NIX to colleagues and friends. Another half chose NIX by a recommendation. This is why client feedback and satisfaction are our #1 priorities.


Buzz Sharifi

Account Manager at TransGrade, CRM

“Extremely detailed, professional, attentive”
We’ve been working with NIX for over a year now and have nothing but good things to say about them and their talented pool of developers, staff members, and executives. They are extremely detailed, professional, attentive, and deliver top-quality work within the time estimates that they provide. What else can you ask for? I highly recommend NIX for all tech-related projects.

Christian Rohner

Project Manager at Information Products AG

“Quality of delivered work is outstanding”
Our company worked more than 5 years in total with NIX. Communication was always very clear and direct. Being a remote company, wasting time in communication is horrible, luckily with NIX, we experienced no delay or misunderstanding. Quality of delivered work is outstanding, all tasks prior to delivery were tested in detail, and bugs or mistakes were virtually non-existent.

Craig Burris

Director of Operations at CarSoup

“It is hard to impress me, and NIX kept me happy”
There is no recommendation that is more powerful. NIX’s expert team built a new system that increased potential customer traffic and improved performance. Their transparent workflow allowed for consistent communication and quick correction of problems when they arose. They also adjusted their processes to mitigate time-difference concerns.

Eric Spear

SVP of Engineering at Cengage

“Delivering high-quality code”
With NIX, I have broken some of my own rules of team composition with respect to the ratio of FTE and 3rd party engineers. I have some teams that are more than 50% NIX because the code coverage, quality, and velocity coming out from the NIX developers are very good. Delivering high quality code in a predictable manner has built trust and confidence with my management/full-time employees.

Ilya Kottel

VP R&D at HumanEyes

“You have done the work perfectly”
I want to say thank you for the excellent, highly professional work, for your passion, and your time even on holidays and weekends. Your attitude ultimately led to outstanding results. We are satisfied with the result we’ve achieved, but we need to keep working, and actively use every opportunity to make it better. You have done the work perfectly and the application, which you created in such a short time, turned out to be very functional and cool.

Jeremy Reither

Consultant & Advisor at DemandSide

“CMS team are my go-to partners for web dev”
I’ve been working with these guys for years now – particularly their CMS team. The relationship has been very positive, and they continue to do great work for me. I first hired NIX around 2008 to re-build a website that was built (poorly) by another agency. NIX solved that problem and has helped me build and launch multiple products since then. Roman and his CMS team are my go-to partners for web dev.

Our Business Analysis Toolset

Business Analysis Leaders

Roman Zelinskyi

Software Solutions Consultant

With a vast background in business analysis, Roman is keen on identifying actual business challenges, defining tailored software requirements, and navigating IT projects to market success.

Eugene Kraschenko

VP of Business Analysis Community

With 15 years of expertise in business analysis and hands-on experience with Fortune 1000 clients, Eugene has built a top-notch BA expert team at NIX that paves the way to industry leadership for our clients.

Yuriy Gomon

Head of Business Analysis Department

Yuriy applies an extensive 10 years of expertise in business analysis to enable tangible changes within organizations by identifying needs and coming up with relevant solutions, which deliver value to stakeholders and help to achieve ultimate business goals.

Max Ushchenko

Big Data & Data Science Practice Leader

Max is our senior practice leader and evangelist for the “big triad” of machine learning, data analytics and data engineering, with a vast background in AI, BI services, and product management.

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