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NIX developed a new SDK wrapper for both iOS and Android based on the industry-leading Prebid SDK. The new solution replicated previous functionality and introduced a range of new features, providing the stability and flexibility needed to serve diverse users and fuel continuous growth.
Marketing & Advertising
Mobile Development, SDK, iOS Development, Android Development
Our client is a premium digital advertising company based in Zurich, Switzerland, empowering publishers to maximize their ad effectiveness across websites and mobile apps and increase customers’ ROI. Their platform expertly markets over 360 websites, reaching more than 14 million unique users monthly across Switzerland through innovative digital branding in native, video, and performance formats.
The solution uses RTB (real-time bidding)—a fast, automated process for buying and selling digital advertising space. This streamlines ad placement and management, secures high-value advertisements, and ensures publishers’ ad inventory is consistently filled.
To maintain their leadership and keep pace with market demands, our client needed to replace their outdated and unsupported advertising SDK. This was critical to overcome limitations and better support modern mobile apps on iOS, Android, and React Native.
The project was not just an upgrade—it was essential to protecting their market share and ensuring long-term viability in a niche where every millisecond and every impression counts.
NIX was engaged to develop a new SDK wrapper that replicated previous functionality while introducing a range of new features.
Our team covered the following:
Our core focus was on creating a new SDK wrapper for both iOS and Android based on the industry-leading Prebid SDK—an open-source, industry-standard technology that handles the core functionality of running ad auctions. This allowed us to deliver a completely new and stable solution, including all the core functionalities of the open-source Prebid SDK plus several new features to provide the stability and flexibility fuelling continuous growth.
To extend reach, we also developed a React Native wrapper that connected to these native solutions, providing a single, unified codebase for cross-platform applications.
Our team also conducted full integration with Google Ads Manager, allowing publishers to leverage a powerful and industry-leading tool for their ad management needs.
We implemented a comprehensive quality assurance strategy to protect the client’s investment and ensure a flawless product launch. Since our SDK would be integrated into countless third-party applications, we built dedicated test applications for iOS, Android, and React Native. This gave us a secure sandbox to meticulously validate diverse use cases of the SDK.
Our proactive approach delivered tangible business benefits by:
We thoroughly tested various ad types and loading scenarios to ensure every ad displays correctly and monetizes effectively, preventing revenue loss due to technical errors.
By simulating real-world user interactions like clicks, taps, scrolls, etc., we guaranteed a smooth, non-intrusive ad experience that positively impacts user engagement.
We used advanced proxy analysis to confirm the integrity of the event tracking system, ensuring the data collected for dashboards is completely accurate. This provided the client and their publishers with the trustworthy insights needed for strategic optimization.
NIX successfully delivered a modern, high-performance SDK platform, helping our client to overcome technical challenges and strengthen their market position. Our new SDK wrapper provided the stability, flexibility, and extended functionality needed to serve diverse users across multiple platforms. After modernization, the solution drives higher revenue for our client and better ROI for their customers, while also ensuring a superior user experience.
By leveraging our proven expertise to navigate complex project constraints, we successfully delivered a solution that exceeded the client’s expectations. We continue to support and maintain the platform for the time being. This engagement has established a solid foundation for the client’s future growth and innovation in digital advertising.
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We are a leading Android app development company, providing expert Android app development services tailored to your business needs.
We transform your ideas into powerful iOS apps, leveraging the latest technologies for robust, secure, and user-centric solutions.
NIX is a software engineering company in the USA that offers enterprises digital transformation consulting services to embrace the future and growth.
Elevate your development capabilities with our turnkey team while you concentrate on growing your core business.
Build a single cross-platform application to target both Android and iOS mobile platforms.
Develop a high-performance mobile app with an intuitive user interface and rich functionality tailored to address your specific business needs.
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