Starday Foods: Scaling to 100K Posts per Hour with AI Analytics

Starday is an AI-powered food and beverage (F&B) innovation company that combines deep consumer packaged goods expertise with AI and predictive analytics to enhance F&B decision making. After successfully launching four brands and 16 products of their own to retail shelves, Starday partnered with F&B brands, manufacturers, distributors, and retailers to help them drive organic growth through high-potential, risk-reduced innovation opportunities.

Starday required a solution to manage a massive, unstructured dataset of social media content from platforms such as TikTok. With millions of posts generated daily, traditional methods were inefficient and couldn’t keep pace with emerging trends. The company partnered with NIX for an automated solution that categorizes content, identifies key trends, and generates actionable reports to guide future product development.

NIX AI engineers needed to create an AI solution from scratch that would:

• Efficiently categorize a high volume of TikTok posts with a target of 100,000 posts per day
• Expand the content categorization system using LLMs to identify new topic-keyword relationships, which would improve post-classification accuracy and trend analysis
• Generate comprehensive reports from TikTok data to define key organic content themes and provide actionable insights into sponsored content performance

By implementing this AI-driven solution, Starday fundamentally transformed its ability to process and act on social media data.

The solution, developed by NIX, streamlined the entire analysis workflow, leading to a significant increase in operational efficiency and a deeper, more granular understanding of market trends.

Key Outcomes:

• Accelerated analysis: The solution enables the client to classify 100,000 posts by topic in under an hour, delivering near real-time insights for timely, strategic decisions.
• Rapid reporting: Comprehensive reports from hundreds of thousands of posts are now available in just two to three hours, enabling a faster, more agile response to market shifts and emerging trends.
• Actionable insights: By transforming unstructured data into meaningful intelligence, we empowered the client to make faster, more confident decisions based on a deeper understanding of audience behavior.