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Business Overview

The client runs a publishing & entertainment business. In response to the decline in paper book demand and the rise of ebooks, the company identified an opportunity to serve existing readers of ebooks better and attract new ones. To this end, they were in need of a user-friendly mobile application for managing e-libraries, which would be available to users for a minimal fee. The initiative aimed to achieve two goals: generate revenue through app monetization and boost ebook sales.

Seeing the audience of Apple users as more promising, the client decided to create a native iOS application first and asked the NIX team for help. Our deep expertise in mobile development and proven UI/UX knowledge made us the natural fit for this project.

625x625

Project Scope

Our goal was to create a seamless and enjoyable experience for book lovers on the go, providing them with a digital mobile platform to read their favorite literary pieces and discover new ones.

The main condition was an intuitive interface that would allow users to easily navigate through a library and manage their reading routine in the most convenient way.

Solution

We developed an iOS application that elevates the reading experience, making it more enjoyable and useful. Built with Swift and TextKit, Apple’s powerful text framework, the app ensures smooth text handling and offers optimal readability, making this app the perfect companion for any bibliophile.

Design Process

To create a user-friendly experience that aligns with the target audience’s needs, we initiated UI/UX development by gathering and analyzing user preferences.

Through user testing and agile iterations, we honed wireframes and mockups into a UI/UX solution that addressed our focus group’s requirements.

Key Features

Empowering deeper engagement, the app offers intuitive features like built-in tracking of reading time, detailed annotation capabilities, and versatile highlighting options. All are seamlessly integrated within a streamlined interface.

  • My Books
  • Reading tracker
  • Notes & Highlighting
  • Search

Outcome

This intuitive iOS application has successfully entered the market, and it empowers book enthusiasts to streamline their reading routines with its clean and modern interface for seamless library management. The resulting rise in popularity of ebooks contributed to market growth and attracted a more diverse audience, fulfilling the client’s strategic vision.

Encouraged by such a promising start, the client decided to extend collaboration with NIX experts. Joining forces and moving forward together, we continue to work on the project, striving to elevate reading experiences for Android users as well.

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Success Metrics

  • Active Users: 0.5 million monthly active users (MAU)

  • Average Reading Time per Session: 60 minutes

  • E-book Library Growth: 37% increase in e-books in 1st quarter

  • Bookstore Conversion Rate: 3% conversion rate

  • User Retention Rate: 80% retention rate after 30 days

Team Size:

7 Experts (Project Manager, Business Analyst, UI/UX Designer, 2 iOS Developers, 2 QA Engineers)

Tech Stack:

Swift, Textkit

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