Custom
E-commerce Development

Custom e-commerce development involves creating an online store tailored to your business needs and unique brand identity. Unlike other solutions, custom development offers complete control over functionality, design, and integrations and guarantees that the result fully meets your unique requests and customer expectations.

However, pre-build solutions are gaining popularity today, too, so they are in particular demand within our e-commerce development services. The pre-build approach no longer implies impersonality and can be custom-configured to suit your needs. This empowers you to create a user-friendly and feature-rich online shopping experience that sets you apart from competitors, ensures customer satisfaction, and ultimately stimulates sales.

At NIX, we offer both pre-built, and custom e-commerce development within your budget, timeline, and other crucial requirements. Whatever your company’s needs may be, we’ll find the most fitting solution for them. Our purpose is to thoroughly analyze your business goals and help you achieve them cost-effectively, which makes the NIX team a trusted tech partner for the most complex e-commerce projects.

Custom e-commerce websites can be equipped with a wide range of features depending on your specific needs. Our development team delves into your target audience, competitive landscape, and business goals to create functionality that will help you bring your vision of a conversion-driving online store to reality, and do so in the most cost-effective way.

Some popular options include:

• Catalog and Shopping Cart: Make sure your catalog and cart are user-friendly, as they are the key features of most online stores.
• Advanced Product Filtering and Search: Allow customers to easily find desired products based on specific criteria.
• Personalized Product Recommendations: Enhance customer engagement and sales with product recommendations based on browsing history or purchase behavior.
• Customer Account Management: Enable customers to create accounts, track order history, manage addresses, and update payment information.
• Product Reviews and Ratings: Give customers the opportunity to leave reviews and ratings for your products to build trust and social proof.
• Payment Processing: Offer a variety of secure payment options to customers, ensuring a smooth and trustworthy checkout process.
• Logistic Support. Empower your e-commerce website with logistics features, such as delivery service integration, shipping processing, in-store pickup, and more.
• ERP & CRM. Automate your business processes, including customer and Inventory management, through the integration of ERP, CRM, payment gateways, and other systems and tools.
• Marketing Features. Improve your e-commerce business and increase online store sales with promotional features, such as upselling and cross-selling opportunities, email marketing, etc.

There are several compelling benefits of custom e-commerce development solutions. Above all, it’s about more control over the process, a long-term outlook for your business, and a more tailored implementation approach.

Let’s list the main reasons for developing a custom e-commerce store instead of a pre-built one:

• Business-tailored Approach: Off the shelf solutions often come with limitations, while custom e-commerce website development allows us to create a platform that seamlessly integrates with your existing business processes.
• Brand Control: With a custom e-commerce website, you’ll stand out from competitors, reflect your brand identity, and differentiate yourself in the space of online sales.
• Scalability and Future-proofing: Custom e-commerce solutions can adapt and grow with your business. This future-proofs your investment and ensures your online store remains competitive for years to come.
• Enhanced Functionality: Custom development empowers us to integrate functionalities specific to your industry or business model. This could include features like personalized product recommendations, subscription management systems, loyalty programs, or advanced product filtering options.
• Security and Control: Custom e-commerce software prioritizes robust security features and compliance with industry standards. You maintain complete control over your online store and customer data.
• Improved User Experience: The custom approach focuses on creating a positive user journey, making it easy for customers to navigate your e-commerce store, find desired products, and complete purchases with minimal friction.
• Reduced total cost of ownership (TCO): Custom e-commerce development might seem like a larger upfront investment, but it can save you money in the long run. You won’t be limited by the constraints of pre-built solutions, potentially avoiding the need for costly add-ons or integrations down the line.

As you can see, the choice between pre-built solutions and custom e-commerce development depends heavily on the specific request. That’s why we always analyze client’s needs and offer the most suitable approach to meet them.

While a definitive answer depends on various project specifics, understanding the factors influencing the e-commerce development timeline can provide a helpful starting point.

Here’s a breakdown of key considerations:

• Project Scope and Complexity: Building a basic online store with only key features will surely take less time than custom solutions with advanced functionality and complex back-end systems.
• Platform Selection: Open-source e-commerce platforms like Magento offer higher customization but often require more development effort compared to pre-built user-friendly solutions like Shopify with a streamlined setup process.
• Availability of Content and Resources: The time required for development can be impacted by the availability of high-quality product images, detailed descriptions, and marketing content.
• Integration Needs: Integrating your custom e-commerce site with existing business systems like inventory management software, CRM solutions, or payment gateways adds complexity to the development process, too.

In addition, it’s crucial to understand the implementation process itself—since it also typically contributes to the overall timeline, custom e-commerce software development involves several stages, such as:

• Requirement gathering and planning, which is a crucial phase of any successful e-commerce web development (about 2–3 weeks).
• Design and development, from creating a user-friendly interface and building core functionalities to integrating with chosen systems. (3–8 months, sometimes even more, if you need a really feature-rich and highly customized solution)
• Rigorous testing, when we identify any bugs or functionality issues for correction (while it is an ongoing process, it still needs an extra 2–4 weeks).
• Launch and support to ensure your online store remains secure, up-to-date, and optimized for performance.

Open communication throughout custom e-commerce development is crucial. During the initial discussion and ongoing project updates, NIX will provide a more precise timeline estimate based on your specific requirements. We believe in a collaborative approach, ensuring you’re informed and involved throughout the whole journey.

Choosing the right e-commerce platform is a crucial step in the development process. NIX offers expertise in various leading platforms, each with its own strengths and considerations.

We’ll provide you with some information to help you understand which solution might be the best fit for your needs:

• Shopify: A user-friendly, subscription-based platform ideal for businesses of all sizes, particularly those with a focus on ease of use and a large app marketplace for extending functionality. However, customization options can be limited.
• Magento: A powerful open-source platform offering a high degree of customization and scalability. Magento is a good choice for businesses with complex needs, large product catalogs, and a strong development team, as its maintenance requires more technical expertise.
• WooCommerce: A popular open-source plugin for WordPress that offers a good balance of features and customization options. It also requires integration with a separate web hosting provider and may necessitate additional development resources for specific functionalities.
• WixStores: A user-friendly platform with a drag-and-drop interface, ideal for small e-commerce businesses or those with limited technical knowledge. WixStores offers a variety of pre-built templates and basic e-commerce features, but customization options and scalability can be limited compared to other platforms.

Here are some additional factors to consider when choosing your e-commerce platform:

• Transaction fees: Some platforms charge transaction fees for each sale, while others have a fixed monthly subscription fee.
• Security features: Ensure the platform offers robust security measures to protect customer data and financial information.
• Payment gateways: Verify that the platform integrates seamlessly with your preferred payment gateway options.
• Scalability: Choose a platform that can accommodate your projected growth and future business needs.
• Technical support: Consider the level of ongoing support offered by the platform provider.

Our e-commerce development services focus on your specific goals and business model. We delve deeper into your business environment to recommend the platform that empowers you with the right tools to achieve sustainable success in the market.