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Retail & eCommerce, Telecom
PPC
Google Ads, Google Analytics, Google Smart Shopping, Google Keyword Planner
Our client is a large provider of telecommunication and mobile services in Eastern Europe. The company expanded their market share by launching an online store and a network of offline retail stores of household appliances and electronics. To increase sales in this new branch, the company needed to broaden its core brand association from a mobile network provider to a retailer of household appliances and electronics.
The company utilized pay-per-click (PPC) advertising to boost sales, but ad campaigns were not yielding the expected results. The client turned to NIX, a team with vast experience in digital marketing, to optimize PPC activities and generate more revenue at a lower cost from this digital channel.
Since the company had already run paid brand promotion, our tasks were the following:
Audit existing ads in the Google Ads account, finding points for improvement
Create a step-by-step implementation plan to increase return on ad spending (ROAS) by 200% within six months
The audit showed that the PPC channel was not used to the fullest, as it didn’t work in favor of informing potential customers about the new line of business. Google Ads were shown only for branded keywords related directly to the company name with the word “shop.” This approach helped to avoid irrelevant clicks and lower conversion costs; however, it further strengthened the association of the audience as an established telecommunication service provider.
To raise awareness of the client’s stores, we performed the following actions:
Branded traffic increased by 375%
Number of online purchases doubled
To increase sales of electronics, we launched campaigns via Google Shopping—a tool aimed at direct promotion and sales of items, displaying the product’s image and specifying its main characteristics right in the search engine.
To entice more customers to visit the client’s website and boost sales, we did the following:
Conversion rate of purchases increased by 400%
Cost per purchase fell by 3 times
The NIX team helped the client to inform potential customers about the new business line—retailing of household appliances and electronics. Due to advanced analysis and optimization of previous PPC activities and implementation of new tactics, we succeeded to achieve a 460% revenue growth and a 354% increase of ROAS within six months.
6 Experts (4 PPC experts, 2 eCommerce Specialists)
Google Analytics, Google Ads, Google Keyword Planner, Google Smart Shopping
Attracting users to the app and encouraging them to make regular in-app purchases resulting in 100k+ downloads within four months.
Email marketing activities increased customer retention and grew email marketing revenue by three times.
PPC advertising campaigns on Google and social media networks that grow key business metrics—raise return on advertising spend (ROAS), revenue, and amount of transactions.
SEO activities that ensured a smooth transition from offline to online without any drop in sales during the COVID-19 outbreak.
Implementation of SEO activities and optimization of PPC advertising to increase ROMI and make lead generation more efficient.
Providing comprehensive promotion—from product introduction to the target market to ASO and PPC activities.
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