Δ
Retail & eCommerce
Mobile Application, Website
Microsoft Clarity
Panda London, a rapidly expanding B2B enterprise, operates an online store featuring home and bath products crafted from natural materials. With a strong emphasis on customer satisfaction, they are committed to consistently delivering a seamless shopping experience.
In their pursuit of customer retention and acquisition, the client engaged NIX to revamp their current eCommerce website and mobile app. The objective was to enhance the overall customer experience at every stage of the transaction, attracting and retaining a larger customer base.
Conduct a thorough analysis of the data to identify areas for improvement in the existing website design
Enhance website performance through the adoption of React and WordPress
Improve user experience through optimized website speed and simplified navigation
Create a modern and visually-appealing design that maintains relevance over time
We used Microsoft Clarity to analyze user data, combining both quantitative and qualitative insights. This allowed us to understand how users interacted with the website, including their clicks, scrolls, and ignored elements. Moreover, we identified the critical pain points and shortcomings in the user experience, yielding invaluable insights for amplifying customer satisfaction.
We conducted an extensive competitor analysis, aiming to identify fundamental industry trends, similarities, differences, key features, and prevalent design elements that could be implemented. By conducting this analysis and incorporating our findings into the design, we ensured that the client can gain a competitive advantage and stay ahead of the competition.
The expansion of m-commerce is progressing consistently, leading to heightened competition and underscoring the importance for businesses to deliver an exceptional mobile experience to customers.
With an emphasis on usability, a heuristic analysis is an evaluation technique wherein experts assess the design of a digital product against a set of predefined design principles. Conducting a heuristic analysis of Panda’s mobile app allowed us to identify and rectify various shortcomings in user experience, including gaps, inconsistencies, and instances where established heuristics were not met.
By incorporating general website accessibility guidelines into the initial design stages, organizations can broaden their target audience and enhance user experience by reducing pain points.
To ensure compliance with Web Content Accessibility Guidelines (WCAG), we conducted a thorough accessibility assessment of the website to identify any inconsistencies and provided recommendations for improvements.
Recognizing the significance of consistency, we developed a comprehensive UI kit that addressed various aspects of the design. Let’s explore some key aspects:
We also took the user experience on mobile interfaces to new heights by fine-tuning usability, leading to a seamless and immersive journey.
We created a new user-friendly and intuitive checkout design. To streamline the process and improve clarity, we divided the checkout flow into separate pages, making it easier to understand and visually distinguish different functional elements.
We designed a personalized account feature to empower customers with complete control over their purchases. For instance, users now have the ability to utilize previously entered information for future orders, leading to a more seamless and hassle-free experience.
Furthermore, there is no longer a necessity to visit courier delivery websites, as all tracking information is conveniently accessible within the user’s personal account, as well as for unregistered users.
Panda London’s website and mobile app have undergone a contemporary redesign, resulting in a significant boost to user experience and a remarkable increase in conversion rates. The NIX team updated the design with intuitive navigation, visually appealing interfaces, and seamless functionality, all contributing to a more enjoyable and seamless shopping experience for users.
3 UI/UX Designers
SaaS platform for face and emotion recognition with a simple and intuitive interface based on Google Cloud Platform.
Online Food is a highly-efficient web service that allows for ordering food from local cafes and restaurants in different cities.
SEO activities that ensured a smooth transition from offline to online without any drop in sales during the COVID-19 outbreak.
Attracting users to the app and encouraging them to make regular in-app purchases resulting in 100k+ downloads within five months.
eCommerce platform for improving logistics processes and retailer’s experience through tech-driven services.
User-friendly e-commerce websites with intuitive design and multi-currency payment system for Swedish cycling clothing and lifestyle brands.
Find out how we used the Salesforce system to streamline our client’s marketing and sales processes.
PPC advertising campaigns on Google and social media networks that grow key business metrics—raise return on advertising spend (ROAS), revenue, and amount of transactions.
How we developed an ecommerce website to provide US companies with white-label, custom-packaged coffee.
See more success stories
Our representative gets in touch with you within 24 hours.
We delve into your business needs and our expert team drafts the optimal solution for your project.
You receive a proposal with estimated effort, project timeline and recommended team structure.
Do you think it’s worth implementing adtech into your marketing processes? Find out this in our article.
Leave poor software and manual management: automate your business processes with ServiceNow ITSM. Become a leader in the industry with smart tech solutions.
How to develop a piece of mobile software in the most all-around cost-efficient, time-efficient, smooth manner based on your specific budget and requirements? Pick the right development model from the get-go. And a cross-platform approach may just be the most optimal choice for you.
Does your company need Salesforce Commerce Cloud? What are its specifics? Learn what benefits Salesforce Commerce Cloud can bring to your business.
Find out more about top mobile development technologies, their pros and cons, and which ones will help you meet your business goals.
Using machine learning for time series forecasting enables business-defining predictions driven by advanced tech and high data processing accuracy. Let’s dive into the topic in our new article!
Data fabric as the key to leveraging the power of the hybrid cloud, creating a hybrid multi-cloud experience, and improving storage through data management Alt (for images): Data fabric architecture.
Looking for a trusted MLaaS vendor? Choose the best one with our Amazon vs Microsoft Azure vs Google Cloud AI vs IBM Watson in-depth overview.
With the constant uptick of cybercrime, having a fully-fledged cybersecurity risk management strategy can help you safeguard your valuable data and avoid threats.
See more insights
Schedule Meeting
