Retail & eCommerce
Mobile Application, Website
Panda London, a rapidly expanding B2B enterprise, operates an online store featuring home and bath products crafted from natural materials. With a strong emphasis on customer satisfaction, they are committed to consistently delivering a seamless shopping experience.
In their pursuit of customer retention and acquisition, the client engaged NIX to revamp their current eCommerce website and mobile app. The objective was to enhance the overall customer experience at every stage of the transaction, attracting and retaining a larger customer base.
Conduct a thorough analysis of the data to identify areas for improvement in the existing website design
Enhance website performance through the adoption of React and WordPress
Improve user experience through optimized website speed and simplified navigation
Create a modern and visually-appealing design that maintains relevance over time
We used Microsoft Clarity to analyze user data, combining both quantitative and qualitative insights. This allowed us to understand how users interacted with the website, including their clicks, scrolls, and ignored elements. Moreover, we identified the critical pain points and shortcomings in the user experience, yielding invaluable insights for amplifying customer satisfaction.
We conducted an extensive competitor analysis, aiming to identify fundamental industry trends, similarities, differences, key features, and prevalent design elements that could be implemented. By conducting this analysis and incorporating our findings into the design, we ensured that the client can gain a competitive advantage and stay ahead of the competition.
The expansion of m-commerce is progressing consistently, leading to heightened competition and underscoring the importance for businesses to deliver an exceptional mobile experience to customers.
With an emphasis on usability, a heuristic analysis is an evaluation technique wherein experts assess the design of a digital product against a set of predefined design principles. Conducting a heuristic analysis of Panda’s mobile app allowed us to identify and rectify various shortcomings in user experience, including gaps, inconsistencies, and instances where established heuristics were not met.
By incorporating general website accessibility guidelines into the initial design stages, organizations can broaden their target audience and enhance user experience by reducing pain points.
To ensure compliance with Web Content Accessibility Guidelines (WCAG), we conducted a thorough accessibility assessment of the website to identify any inconsistencies and provided recommendations for improvements.
Recognizing the significance of consistency, we developed a comprehensive UI kit that addressed various aspects of the design. Let’s explore some key aspects:
We also took the user experience on mobile interfaces to new heights by fine-tuning usability, leading to a seamless and immersive journey.
We created a new user-friendly and intuitive checkout design. To streamline the process and improve clarity, we divided the checkout flow into separate pages, making it easier to understand and visually distinguish different functional elements.
We designed a personalized account feature to empower customers with complete control over their purchases. For instance, users now have the ability to utilize previously entered information for future orders, leading to a more seamless and hassle-free experience.
Furthermore, there is no longer a necessity to visit courier delivery websites, as all tracking information is conveniently accessible within the user’s personal account, as well as for unregistered users.
Panda London’s website and mobile app have undergone a contemporary redesign, resulting in a significant boost to user experience and a remarkable increase in conversion rates. The NIX team updated the design with intuitive navigation, visually appealing interfaces, and seamless functionality, all contributing to a more enjoyable and seamless shopping experience for users.
3 UI/UX Designers
SEO activities to enhance website structure and attract more organic users necessary for the company’s consistent growth.
How we developed an ecommerce website to provide US companies with white-label, custom-packaged coffee.
Email marketing activities increased customer retention and grew email marketing revenue by three times.
PPC advertising campaigns on Google and social media networks that grow key business metrics—raise return on advertising spend (ROAS), revenue, and amount of transactions.
Data-driven SaaS solution in the Google Cloud Platform (GCP) provides car dealerships with deep insights into the customer journey.
Find out how we used the Salesforce system to streamline our client’s marketing and sales processes.
SaaS platform for face and emotion recognition with a simple and intuitive interface based on Google Cloud Platform.
Implementation of SEO activities and optimization of PPC advertising to increase ROMI and make lead generation more efficient.
NIX helped the client to inform prospects about the new business line and got a 460% revenue growth and a 354% increase of ROAS within six months.
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