Elevating the Customer Shopping Journey: Panda’s Website and Mobile App Redesign

We used Microsoft Clarity to analyze user data, combining both quantitative and qualitative insights. This allowed us to understand how users interacted with the website, including their clicks, scrolls, and ignored elements. Moreover, we identified the critical pain points and shortcomings in the user experience, yielding invaluable insights for amplifying customer satisfaction.

• Addressing item details issues. One specific issue we discovered through session recordings was confusion among users regarding item details such as sizes and materials. To address this, we redesigned the related section to improve its structure and consolidate all relevant information in one place.
• Mitigating misclicks and user distraction. To tackle this issue, we developed a UI kit that aimed to ensure consistency and predictability of interactive elements, reducing user distraction.

We conducted an extensive competitor analysis, aiming to identify fundamental industry trends, similarities, differences, key features, and prevalent design elements that could be implemented. By conducting this analysis and incorporating our findings into the design, we ensured that the client can gain a competitive advantage and stay ahead of the competition.

The expansion of m-commerce is progressing consistently, leading to heightened competition and underscoring the importance for businesses to deliver an exceptional mobile experience to customers.

With an emphasis on usability, a heuristic analysis is an evaluation technique wherein experts assess the design of a digital product against a set of predefined design principles. Conducting a heuristic analysis of Panda’s mobile app allowed us to identify and rectify various shortcomings in user experience, including gaps, inconsistencies, and instances where established heuristics were not met.