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Business Overview

Business Overview

Our client is an acknowledged online provider of certified pharmaceuticals in Western Europe, as well as an educational portal providing information on healthcare, drugs, and wellness in general. Being an omnichannel retailer, the company offers its customers home delivery and self-pickup in over 1500 locations, including brand’s and partners’ pharmacies.

The client planned to scale by expanding their partnership network and providing a broader range of medications. The company reached out to NIX to cover search engine optimization (SEO) activities for their website and specifically to enhance its structure and attract more organic users, which was necessary for the company’s consistent growth.


Project Scope

NIX’s goal was to double the organic traffic on the website in ten months using SEO tools. For this, our action plan included activities in two main directions:

Our action plan included activities in two main directions:

On-site, technical, and off-site optimization of the client’s website

Enhancement of customer experience through website redesigning, content improvement, and online chat setup


We focused on making the website user-centric to improve customer experience, as well as qualitative for search engines to increase organic traffic. Taking into account regular changes in Google’s search algorithms, we forecasted all possible deviations and included them in the work plan.

To achieve the set goal, our experts carried out the following steps:

  • On-site Optimization
  • Technical Optimization
  • Off-site Optimization

Customer Service Improvement


Customer Service Improvement

Qualitative customer service is at the core of the company’s values. From our side, to enhance customer experience on the website, the NIX team did the following:

  • Added free online chat with an experienced pharmacist
  • Redesigned the order page and removed the one-click purchase button to decrease the overload of the call center and accelerate the ordering process
  • Improved the relevance of the site’s search results by refining the synonym dictionary and proofreading
  • Diversified the variety of loyalty programs by 5000+ items



Summing up, the NIX team managed to achieve our set goal—double the organic traffic on the client’s site in 10 months. We improved overall website visibility, as well as page ranking in the following ways:

  • Categories: positions in the top 1 +40%
  • Analogues: positions in the top 1 +10% and in the top 3 by +30%
  • Review pages: positions in the top 1 +25%
  • Product cards: positions in the top 5 +12%





3 Experts (Marketing Project Manager, 2 SEO Experts)

Tech Stack:

Ahrefs, Google Search Console, GTmetrix, PageSpeed Insights, Screaming Frog SEO Spider

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