The Past, Present & Future of Virtual Reality
Virtual reality was first introduced through science fiction and was perhaps popularized best through Star Trek: The Next Generation and it’s Holodeck. Here participants are able to interact with virtual environments for education, fun and entertainment. While this environment often led to some mishaps, the virtual reality presently available to us does not have those inherent risks. Our virtual reality is still in its infancy and is present mostly in games that made their debut during the 1980s.
What Does VR Have in Store for the Future?
What is Virtual Reality?
Virtual reality means near-reality experience. For example, virtual reality devices allow you to experience a different reality. The human experience of reality is based upon sensory information and sense-making processes the brain uses to categorize information. This can be tactile (touch), audible (sound), visual (sight), olfactory (smell) or a mixture of them all.
So, if you are presented with a form of reality that is not the current reality, your brain will still recognize that environment as a type of existence. To make a long story short, virtual reality is a three-dimensional (3D) environment that is generated by a computer. As such it is exceptional at both audible and visual experiences, although the others are advancing rapidly also.
What Are Immersive Technologies?
Immersive technologies are ones that attempt to create a physical environment through a simulated digital world. Immersive technologies include augmented, mixed, extended, and virtual reality.
Augmented reality (AR) – uses live video or a user’s current environment with the help of digital information to create a semi-altered reality. This is seen in some of the popular video games like Pokemon Go where users can interact with characters on their smartphone in real world environments.
Mixed reality (MR) – combines virtual and real worlds to create new environments, visualizations, and other digital objects where a user can co-exist and interact with objects in these worlds in real-time.
Extended reality (XR) – is a combination of all real-world and virtual reality technologies, including environments and human-machine interactions. These interactions can be generated by a computer or in the form of a wearable device.
Virtual reality (VR) – a seemingly-real, digital environment that can be interacted with using special equipment, such as an electronic helmet with a screen and fitted gloves with sensors. Virtual reality can be implemented in the entertainment and educational industry.
Incorporating Virtual Reality in Today’s World
Virtual reality is making inroads into every sector. Touchstone Research conducted a study to determine how different interested sectors were in virtual reality. With the help of VR, the way humans travel, communicate, purchase items, and work will never be the same.
How Do Marketers Use Virtual Reality?
Marketers are using virtual reality to help define brands clearly and effectively. Marketers also use this technology to engage and excite consumers by using standalone product placement.
A lot of marketers use independent product placement to accurately demonstrate how specific products can be incorporated into the lives of customers. According to Touchstone Research:
· Over 80 percent of people enjoy using VR and would tell their friends about it. This includes individuals interested in gaming and also other sectors.
· The Millenial and Gen Z segments are extremely interested in VR with more than 70 percent indicating an interest in the technology. In fact, consumers have indicated almost universally that a virtual reality shopping experience is something they would be interested in learning more about.
· For customers polled, the majority have indicated that they prefer to purchase items from companies that invest in the newest technologies including VR.
Which Industry Spends the Most on Virtual Reality Technology?
Worldwide, industries spend a combined $1.84B on virtual reality technology. According to Statista, the number of startups involved in this sector has increased by more than 12 percent in less than 12 months.
The power of VR and similar innovative technology can be seen in different industries around the globe. Research is being conducted on the effects of virtual reality; especially the impact VR has on children and technology. This data shows VR implementation is expected to only grow.
· By 2020 ⅓ of global consumers are expected to utilize VR in their interactions or entertainment.
· By 2020 the VR market is expected to exceed $30 billion in annual revenue. This is expected to only grow as by 2022 3.5 billion VR devices are expected to be in use globally.
What Can We Expect in Virtual Reality by 2025?
A few years makes a big difference in the world of technology. Perhaps a great example of something to expect is international air travel. In addition to offering drinks for you to enjoy, a flight attendant will also be offering a VR headset that will allow you to escape your current reality and travel to a different dimension. VR can take you away from cramped seats and subpar plane food and lets you enjoy the experience of travel.
How about using a virtual reality headset when you’re at the dentist? If you have a fear of visiting the dentist, having a VR headset can work wonders. Instead of focusing on the unfamiliar tools and equipment lying on the tray beside you, you can focus your attention on the paradise in your VR headset. It’s the perfect way to relax and escape your current reality.
Let’s focus on the entertainment industry. How will the future of virtual reality technology change entertainment? How will virtual reality technology alter the engineering and education industry?
A lot of questions regarding the past can be answered. Have you ever wondered what it was like to live in the middle ages or been curious about past times in history? What about art? If you’re interested in different cultures, you could experience what it was like to live in previous cultures and become accustomed to the way of like back then.
As far as education is concerned, virtual field trips will be even more enhanced for a better real-life experience. Education and virtual reality are like two peas in a pod. The possibilities for learning and exploring new words is endless. Students can learn using innovative technology that allows them to not only explore, but experience new worlds, new ways of life, and a variety of other things. The use of virtual technology across a variety of industries provides beneficial solutions for consumers and companies.
Being a part of this technology is beneficial for creators and viewers. Now, everyone has the opportunity to experience innovative technology at its best. If you want to keep up with the times and let your business grow, you need a reliable team of tech specialists who will support you on this path. Here at NIX we know that the doors of possibility virtual reality opens are unlimited. We have a massive experise in adjusting solutions to the most modern trends and understand for sure how virtual reality technology can change the way the things are done forever.