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Not all business owners believe that digital marketing can help them improve ROI and target the right audience. Learn more about the reasons to invest in digital marketing campaigns from this post.

In this article, we describe how much money an app can make, factors that influence that, 7 main types of monetization models for mobile apps, and how to choose the most suitable one for your project.

Read our guide on choosing a marketing agency and receive the best digital promotion services for your business.

Building a GPS application can be a real challenge, but understanding the consequence of app development and involving an experienced tech partner into your project will bring your idea to reality.

Machine learning has been successfully used in healthcare for a while. Here, we review its benefits for the industry, some of the best examples, and the future of the technology.

How can you monetize an app without overwhelming your users with ads and alerts? Explore our extensive guide to choosing the best mobile app monetization strategy.

NIX experts developed an on-demand restaurant delivery mobile app that is one of the most popular in Europe. We want to share some insights and best practices on food delivery app development.

Marketing business intelligence empowers businesses with better audience profiling, discovering valuable insights from large data sets and deriving consumer buying habits for efficient campaigns.

Sprints yield great results for development projects. How does one assess their success? Learn how to effectively run a sprint retro to build the best IT products.

Mobile app requirements document is a tool that helps to establish the expected features of the application and can be used for communication and feedback with the rest of the development team

Healthcare marketing: what specifics does it have? Let’s learn what it is, evaluate its benefits and risks, and be inspired by outstanding real-life examples.

Ensuring digital accessibility expands the reach of your web solutions to people with disabilities. Let’s learn how to implement its best practices.

This article describes how your business can reduce operational and IT costs with help of tech solutions during a global crisis while maintaining business growth.

Digital transformation can be challenging and overwhelming. Use our guidelines to effortlessly leverage the benefits of business process automation.

Choosing a trustworthy IT outsourcing provider is a lot easier with our expert tips. Learn how to establish communication channels and assess vendors’ expertise.

Business promotion in the digital space has its specifics and performance indicators. Learn how to unlock your business potential with digital marketing analytics.

How can you manage a 15000+ product catalog with data spread across multiple databases? You just need product information management (PIM) software.

By investing in MVP software development, you can assess the validity of a business idea behind a software product and pinpoint its strengths and weaknesses.

How to get the most out of your business data? Learn about the data architect position, its key responsibilities, and its benefits for businesses.