If your healthcare organization is constantly evolving, sooner or later you will need to resort to IT integration services aimed at implementing a scalable cloud-based solution to store all your patient information safely and in one place. This way, no matter how quickly your client base grows, your medical staff will always have a complete understanding of the patients’ medical histories and will be able to provide effective treatment without any delays or confusion.
One of the most popular solutions that covers these tasks is Salesforce Health Cloud, which can be deployed as a part of Salesforce implementation services. Below, we’ll answer the question, “What is Salesforce Health Cloud?”, discuss the key features of this product, and also consider its advantages that set it apart from competitive solutions.
Salesforce Health Cloud is a HIPAA-compliant cloud-based CRM system for managing processes between doctors and patients and patient database maintenance. In particular, this solution consolidates disparate real-time data from multiple sources, thanks to which your medical staff receives a complete picture of each patient, from their clinical data (medical history, prescribed treatment, test results, etc.) to non-clinical (doctor appointments, appointments for tests and procedures, details of payments for treatment, etc.).
Thus, medical organizations that have decided to implement Salesforce Health Cloud in their workflows can provide their patients with a personalized approach without any hitches or delays in the provision of services.
Let’s see how the Salesforce Health Cloud architecture is arranged. It consists of:
Thus, Salesforce Health Cloud architecture provides the following benefits for healthcare organizations of different sizes:
Now let’s look at the main Salesforce Health Cloud use cases.
Salesforce Health Cloud provides seamless integration with clinical data from electronic health records (EHR) and other healthcare software, allowing companies in this sector to plan, manage, and implement multiple patient care plans. You can get a more detailed answer to the question, “What is Salesforce integration?” in this article.
The care program management model enabled by Salesforce Health Cloud helps organizations increase patient engagement in the care process. Therefore, this use case is aimed at improving the quality of medical outcomes.
Salesforce Health Cloud also allows companies to effectively manage patient feedback by consolidating all information related to their grievances and wishes in one place.
Salesforce Health Cloud recently implemented a new clinical data model, providing greater compatibility with relevant standards of medical data exchange like Fast Healthcare Interoperability Resources (FHIR) v4.0. This cloud-based solution significantly expands the capabilities previously available through standard EHR fields (please note that the EHR integration option is still available).
Data Loader provides the ability to import sets of codes for quick requests for various medical procedures and diagnostics. In particular, having the proper rights, with their help, your medical staff in healthcare centers will be able to quickly approve a treatment plan.
Salesforce Health Cloud allows healthcare organizations to implement various models for payment of medical services, collecting relevant information about patients, and automating the process of making informed decisions on calculating the cost of medical services.
Salesforce Health Cloud architecture supports integrations with customer appointment management systems, coordinating individual departments of healthcare organizations (such as call centers, doctors, etc.) among themselves to quickly share relevant data.
Using the built-in capabilities of this platform, your Salesforce deployment specialists can implement various models for managing patient appointments and those related to their treatment outside the clinic.
Intelligent Sales helps sales departments plan and increase sales, as well as manage resources, which can increase the resulting bill.
Supplier network management ensures the gradual scaling of these networks with minimal resource costs. Here, your medical staff will be able to combine all the necessary contact information to choose treatment plans for patients that best suit their needs and budget.
To provide medical services that involve round-the-clock monitoring of the patient’s health, you may find it useful to integrate with wearable devices—the platform will provide a centralized collection of this data, which you can subject to further analysis and processing to obtain a complete picture of the current condition of patients.
This capability provides medical staff with all the necessary information about barriers and determinants of health and intervention for specific patients.
This platform can be used to interpret, administer, and explain health plan medical policies. With its help, your employees will be able to more quickly and accurately determine the pricing policy for your healthcare organization’s services, taking into account insurance aspects. As a result, your patients will be able to receive medical care at the appropriate time and in the amount they actually need.
To complete our list of Salesforce Health Cloud use cases, we propose to consider this platform as a tool for benefit checks, calculating how much a particular patient’s benefits cover the services and products received.
To sum up the above, we can highlight the next benefits of Salesforce Health Cloud.
Thanks to Salesforce Health Cloud implementation, medical specialists are able to take their patients from awareness of their problems to full recovery, paying attention to them and providing the necessary services at each stage of interaction. At the same time, they will always have at hand a comprehensive picture of the condition of each patient with up-to-date data.
Moreover, if necessary, they can always contact their patients to clarify information. Therefore, since all aspects of interaction and their results are recorded in centralized cloud storage, this eliminates delays in the provision of services associated with the irrelevance or lack of needed information.
The main value of Salesforce Health Cloud for healthcare organizations is secured cloud storage with the ability to implement different data structures within its architecture and organize different types of connections between them.
The simplest model of such a structure is a patient’s health record, which includes anamnesis, symptoms of the current disease, doctor’s appointments, visit schedules, data recorded by wearable devices, as well as individual parameters (patient needs) that may be critical in stimulating sales.
At the same time, data sharing from the cloud can be carried out in real time through API and advanced data integration tools. In this way, each service will occur solely on the basis of up-to-date information about patients, which will have a positive impact in the future on their loyalty to a specific healthcare organization.
Salesforce Health Cloud provides access to information about the course of treatment for all parties in this process, including the patients themselves. Thus, your patients will be able to be more involved in their recovery.
Moreover, with this solution, they can independently find out data about the dynamics of treatment and test results in centralized digital data sources without wasting their doctors’ time on additional visits and calls.
Today, a personalized approach to each customer is a key aspect of ensuring the competitiveness of any business, and the healthcare industry is no exception. The team behind Salesforce Health Cloud understands this and provides companies that have chosen this platform with comprehensive capabilities to create a personalized experience for each individual patient.
For example, the Health Cloud platform provides instant centralized access to patient data, from their symptoms to costs of medical procedures and services already received. Thanks to this, companies operating in the medical and healthcare sector are able to provide their services even faster and more accurately, which can be critical for patients with borderline health conditions and important for those who are used to choosing the best for themselves.
Making an appointment and booking a time for a visit can be a real challenge for clients of large medical centers and organizations where world-famous specialists work. So that such organizations do not have to sacrifice the comfort of their patients, they can offer them simple and fast online appointment booking using the AppExchange solution, which is part of Salesforce Health Cloud.
Since the pricing of services in medical organizations is quite complex as it involves adding the costs of various types of procedures and drugs—as well as taking into account benefits and insurance of patients—calculating the final bill that the patient will receive can be quite tedious and time-consuming.
In turn, Salesforce Health Cloud will save your patients from the need to languish in queues and waste their time waiting for a check, providing them with instant bills and numerous payment options for services received. As for healthcare organizations themselves, such automation will help them avoid mistakes and close profit gaps.
The following solutions are responsible for the security of data and processes carried out within this cloud platform:
You can choose one of four Salesforce Health Cloud pricing plans:
The first two plans are characterized by a full range of features, such as:
In turn, the last two plans have only the last feature from the above list: Advanced Therapy Management.
Summing up, implementation of Salesforce Health Cloud:
Thus, with understanding the features of Salesforce Health Cloud, you can now make an informed decision about whether you need to implement this solution or not. If you’re looking for experienced specialists to help your business get the most out of this product, feel free to contact us. We will deploy and configure Salesforce Health Cloud according to your individual business needs and goals, choosing the most cost-effective set of functions and implementing automation exactly where it is needed. You can also check our portfolio with Salesforce system success stories to be more confident in our expertise.
With more than 10 years of experience, Roman is a thought leader committed to driving long-term value for C-level client stakeholders and decision-makers through the integration of custom Salesforce and ServiceNow solutions.
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