ARTiFACTS: Landing Page Design for Pharmaceutical Software Provider

Business Overview

Our client, ARTiFACTS, provides platform solutions designed to validate evidence in science and commerce, improving the research ecosystem and increasing drug safety in low- and middle-income countries (LMICs).

The client needed to create a landing page for ARTiFACTS, which would be engaging and convenient and present their two products—File, a platform for recording the existence and attribution of scholarly records, and Verify, a platform to track and monitor the quality and safety of pharmaceutical products.

NIX had already worked with the client by developing both of the above mentioned platforms. Knowing our experience as an end-to-end development vendor and a reputable collaborator, the organization contacted us for landing page development right away.

Website Structure

We mapped out information architecture, taking inventory of all content across places and functionality. The next layer was to uncover the hotspots of activity and detect behavioral patterns considering particular user personas. 

The team organized website elements relying on simplicity and visual hierarchy so that visitors can naturally and enjoyably gravitate toward the most important elements first. In total, we created 10+ wireframes to work out the website’s user experience (UX) and structure. 

User-friendly Components

Our task was to make the client’s website user-friendly, user-centric, and visually engaging. For this, we added specific navigation blocks, product descriptions, images, screenshots, videos, CTA buttons, application forms, etc.