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Financial and Banking
PPC, ASO
Google Ads, Facebook Business Manager, Google Firebase
The client is an innovative and fast-growing European digital-only bank. Their mobile app is a full-fledged bank in your pocket, offering all the benefits of banking cards, such as credit limit, payments, transfers, cashback, currency exchange, and much more. Furthermore, the bank offers favorable rates for their customers—this is determined by the ability to save money in the absence of a branch network, on salaries of multiple employees, encashment, etc. In place of that, they offer zero or low commissions, high cashback on purchase categories, and attractive refinancing terms.
To receive a banking card, the user needs to download a mobile app and go through a quick registration procedure, then pick up a card from a partner’s branch or order its delivery.
The company turned to NIX due to our comprehensive promotion expertise, from product introduction to the target market to app search optimization (ASO) and pay-per-click (PPC) activities.
The NIX team had to introduce an innovative banking product to the market and boost potential customers to download the app and activate a card—the set goal was to reach 200k credit card activations in seven months, assured by ASO and PPC activities. At the same time, app installation cost could not exceed $3 USD per customer acquisition.
Pre-order—promotion of the landing page before the launch of the mobile app
Release—the app promotion after its release
Reinforcement—promotion of certain banking services and features
Pre-order campaigns were focused on creating exposure and excitement around a new banking product to maximize the building of their client’s base. For this, we carried out the following:
With this, we fueled interest in the company attracting new users to the website, and collected a contact base of those who would like to receive a banking card. We surpassed the KPI target on card pre-orders by 1.5 times.
ASO Activities
The app was successfully released in the App Store and Google Play to the audience from the pre-order forms. Our goal was to boost app visibility to the fullest by making it attractive for downloading. Our ASO activities included the following:
Within two months, the app reached the top 1 and top 5 positions in search for most relevant keywords.
PPC Activities
To promote a fintech app, we used the awareness-interest-desire-action (AIDA) approach, which involves gradually introducing the brand to the target audience. PPC activities included the following:
NIX helped the client attract customers to their fintech product, resulting in 300k+ activated cards within seven months instead of the 200k planned. Moreover, our experts managed to reduce the cost of card activation by 50% from the initially set price. The client was able to redirect saved funds to expand the promotion of their banking product since they have observed in practice how workable and effective digital marketing is for business.
We continue to collaborate with the client, helping them grow their market presence nationwide.
9 Experts (Marketing Project Manager, Head of Strategy, 2 ASO Experts, Lead PPC Experts, Web & App Analyst, 3 PPC Experts)
Google Analytics, Google Ads, Google Firebase, AppsFlyer, Facebook Business Manager, Google Tag Manager
PPC advertising campaigns on Google and social media networks that grow key business metrics—raise return on advertising spend (ROAS), revenue, and amount of transactions.
Attracting users to the app and encouraging them to make regular in-app purchases resulting in 100k+ downloads within five months.
Implementation of SEO activities and optimization of PPC advertising to increase ROMI and make lead generation more efficient.
SEO activities that ensured a smooth transition from offline to online without any drop in sales during the COVID-19 outbreak.
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