Δ
Fashion & Beauty, Retail & eCommerce
PPC, ASO
Facebook Ads Manager, Google Ads, Apple Search Ads, AppsFlyer, Google Firebase
The client is a retailer of brand shoes, clothes, accessories, and cosmetics of the world’s leading brands for the whole family. The company leverages an omnichannel marketplace represented by a website and a mobile app, along with a network of offline stores from 150+ outlets in Western Europe.
The company switched its primary focus to online sales due to COVID-19 restrictions. As a result, the client increased the level of online sales by 61% in the middle of 2021, reaching a 70% share of mobile traffic on the website. To increase its market expansion, the retailer updated their mobile app in May 2022 and needed further promotion for it. For this, the client reached out to NIX as an experienced digital marketing vendor to attract users to the app and encourage them to make regular in-app purchases.
NIX’s goal was to maximize in-app sales during summer and autumn sales via app store optimization (ASO) and pay-per-click (PPC) advertising.
Our purpose in ASO activities was to drive more app downloads by improving app visibility and recognition in the Apple and Google app stores.
NIX experts conducted a competitor analysis to find growth opportunities, make visuals compelling, and stand out among similar apps. Assessment of the current app state resulted in building a detailed action plan and implementing the following changes—our experts filled metadata based on keywords frequency and expanded the semantic core.
The results of ASO adoption were as follows:
PPC activities enabled the quick casting of a wide net of users to find new prospects and lead them to the client’s app. We launched advertising campaigns on traffic-generating platforms such as Google Ads, Facebook Ads, and Apple Search Ads Advanced to drive more app installs and in-app conversions, taking the following steps:
Black Friday activities involved the following actions:
Black Friday app promotion resulted in campaigns generating 80% more revenue than in October with a budget growth of 44%.
The NIX team helped the client generate more sales, enhancing their app’s visibility, attracting new prospects, and maximizing revenue while maintaining costs almost at the same level.
ASO and PPC activities conducted in five months ensured the following results:
5 experts (ASO Expert, 2 Mobile User Acquisition Specialists, 1 Mobile Application Analytics Manager, Marketing Project Manager)
Facebook Ads Manager, Google Ads, Apple Search Ads, Google Firebase, AppsFlyer
SEO activities that ensured a smooth transition from offline to online without any drop in sales during the COVID-19 outbreak.
Implementation of SEO activities and optimization of PPC advertising to increase ROMI and make lead generation more efficient.
PPC advertising campaigns on Google and social media networks that grow key business metrics—raise return on advertising spend (ROAS), revenue, and amount of transactions.
See more success stories
Read our guide on choosing a marketing agency and receive the best digital promotion services for your business.
Do you want to grow your business digitally? Find out which digital marketing strategy for ecommerce will bring you the most benefit
Omnichannel marketing allows you to reach a wide range of customers. This review explains why strategy is necessary and how to implement and optimize it.
Not all business owners believe that digital marketing can help them improve ROI and target the right audience. Learn more about the reasons to invest in digital marketing campaigns from this post.
How can you develop a stellar marketing retention strategy? Learn what it is, why it is essential, and which tools you can leverage to succeed on this path.
With the desire to get quick results, digital marketing can go not as planned with budgets spent and desired sales not reached. How can you return more prepared?
Working out SEO in digital marketing is a challenging task but this article will help you get the basics as well as teach you SEO best practices.
Email marketing: What is it? How can you use it for your business promotion? Read our article to get the best tips on email marketing.
Fundamentals of digital marketing that will help you to create value propositions, beat your competition, seize growth opportunities, and boost revenue.
A mobile app can tackle major problems of a modern person—from work to entertainment. But not all apps become leaders. We give tips on how to market and advertise the app effectively.
Multichannel marketing implies the interaction with customers via different communication channels. Learn how to build your own multichannel marketing strategy.
Learn about 12 essential steps to create a digital marketing strategy for your online venture that will give you a competitive edge over rivals in the niche.
Knowing and measuring digital marketing KPIs provides businesses an opportunity to reach their goals.
What is app store optimization? Learn how to promote your app effectively within Google Play and App Store.
Marketing automation is the use of technology to automate repetitive, manual marketing activities. Take a look at the role of marketing automation in business.
See more insights
Our representative gets in touch with you within 24 hours.
We delve into your business needs and our expert team drafts the optimal solution for your project.
You receive a proposal with estimated effort, project timeline and recommended team structure.
Schedule Meeting
