Statistically, global digital advertising spending reached $601.8 billion in 2023. This means that digital marketing is a must-have tool for all business owners that want to improve their revenue. Whether you have a small business or you are the owner of a big company, you simply can’t do without digital marketing tools today. Just look around and you’ll see that digital technology has changed the world we live in. The way businesses operate has also changed. All techniques that were used 5-10 years ago don’t work anymore. This industry is dynamic and rapidly changing. If you want to make the most out of your digital ads, you have to follow the latest trends in this niche.
Today, digital marketing plays an important role in running your online business. If a company wants to increase sales and overall growth, it simply can’t do without powerful and effective digital marketing campaigns.
In this comprehensive post, we’ll look closer at all the benefits of small business digital marketing. We’ll define the meaning of this term, the importance of digital marketing, and the main reasons why you need to opt for it. Get comfortable and have a look!
Let’s begin with the basics and define what digital marketing for small businesses is. It’s a kind of art that allows you to attract new visitors and convert them into real customers that will buy your products or services. This marketing form is based on electronic devices—modern users are contingent on their smartphones, tablets, wearables, TVs, laptops, and computers, and the only way to reach your targeted audience is to use these devices.
Small business internet marketing uses different strategies to find potential customers. Simply put, it’s the type of marketing that is done on the web. Here are the most effective and popular methods that are used in digital marketing for small business:
And it’s up to you to decide which digital channel to use to develop your brand awareness. You can use either one channel or opt for a few of them. The performance of all these methods is measurable and powerful.
Whether you have a small local business or you are a CEO of a big enterprise, your business will undoubtedly benefit from digital marketing strategies. Experts say that small business digital marketing can influence people’s habits, interactions, and lifestyles. Let’s see how this happens:
These figures prove that the influence of digital marketing is rapidly growing, and so far, it’s a must-have tool for running your business online!
So, you have a small local shop where you sell unique handmade items, but why do you need small business internet marketing? What are the benefits of this investment?
First, you have to remember that digital marketing for small business includes a few tactics to connect your brand with your potential customers. And if you run a small business, it’s a challenge to understand how to make it work for you. However, you can easily tackle that challenge by hiring a professional marketer or an outsourcing company that can help you build the right marketing strategy.
Nevertheless, it’s one of the most effective ways for a small company to reach out to clients. It’s the only method that allows you to come into the spotlight as the best company that sells things or services. With the help of digital marketing, you can build trust among your audience, get more customers, improve ROI, and make your business grow!
Gradually, we are moving to the most interesting section of our review—what are the main benefits of digital marketing for small companies? Why should you invest in these digital tools? Let’s review the main reasons that might persuade you to opt for this powerful tool for your business.
It doesn’t matter what the size of your company is. Digital marketing for SMB is available for everyone. It’s not something that you can’t reach, even if your budget is limited. Even a small business can easily reach its target audience through the use of various strategies. Digital marketing is the space where everyone is equal. This is where small businesses can compete with big companies by leveraging various marketing tools and strategies. The selection of digital marketing tools is huge, so you can choose the one that suits your business needs—and most of all, your budget.
As we have already mentioned, the internet has over 4 billion users, and most of them use their smartphones. So far, every single social media platform is a huge pool of potential clients that might be interested in your products or services. You just need to find them with the help of catchy online ads and the right marketing strategy.
To get the right audience, you can use the following targeting tools in your strategy for digital marketing for small business:
A few years ago, business owners used printed flyers, rented billboards, or placed banners to let people know about their business. However, this costs a lot. Some business owners use these strategies even today, especially in small towns. Nevertheless, the main downside of this technique is that it’s impossible to measure its effectiveness.
Even today, it is more effective and cheaper to invest in a digital marketing campaign instead of printing advertising flyers. If you want to get the most out of your campaign, you have to opt for the services of professional marketers or a trusted digital agency. Don’t deal with amateurs that lack experience in this area.
Overall, thanks to a massive collection of digital marketing tools and fantastic opportunities provided by them, business owners can quickly measure the effectiveness of ads, make changes, stop ineffective campaigns, and invest more in online ads that work well.
Another reason to choose online marketing for a small business is brand recognition. It allows you to introduce your products or services to people. In doing so, they will learn more about your company, concept, products, or services that you sell. It will help them remember your logo and brand, and next time, when a user sees the logo of your company, he or she is more likely to interact with your brand. Simply put, digital marketing tools enable people to connect emotionally with your company.
If you want to get more customers, you need to remember that online visibility is of utmost importance—especially today, when the market is overloaded with competitors. If you have a small company, digital marketing tools allow you to build your own exposure space on your platform and concentrate on your potential clients online.
Surely, the services of digital marketers aren’t cheap. However, the main reason why business owners need to opt for digital marketing campaigns is the opportunity to get more conversions. The higher conversion rates, the better your revenue. Business owners that opt for digital marketing tools get more revenue compared to other companies that don’t use social media marketing. A combination of various marketing strategies allows you to create a better response and as a result, increase your revenue.
Remember that the performance of each marketing channel is measurable and therefore you can easily evaluate the effectiveness of your campaign across each of them. After your advertising campaign is launched, you can easily check out the results and evaluate its performance. If it’s poor, you can switch this ad off. You’ll see what products or services are appreciated by your audience and which of them are less popular.
So, how do you get started in digital marketing for small business? How do you run the most effective ads that will surely bring income? Of course, the fastest and most effective solution is to hire a digital marketing agency for small businesses. In doing so, you’ll entrust this task to professionals in this area and save a lot of your personal time.
However, you need to make sense of it all yourself. In other words, if you want to get the most out of your campaign, you should know how it works.
There’s no need to delay building your online presence. Here are the main directions on how to get started:
Before running a marketing campaign or using digital marketing services for small business, you need to define the main objective of this campaign. Think about what goals you wish to achieve and how you will convert leads, improve web traffic, enhance brand awareness, get more qualified leads, etc.
If you want to make your business grow, your first and foremost task is to research online and find out more about your competitors. Check out what people say about you and your competitors. This information will help you learn more about the marketing strategy used by your competitors. This is where you may borrow some ideas.
To get started, you need to create social media accounts for your company. First off, before people buy anything, they go online to check the account of a chosen company. Secondly, social media is a mandatory component of any digital marketing strategy.
Although some marketers say that email marketing is not as effective as other channels, small businesses can use this tool to get personal connections with their users. It is easier to personalize or customize your email as in this case as you communicate directly with your targeted audience.
Catchy videos are usually more effective than informative posts on Facebook or Instagram. In a simple one-minute video, you can quickly show your message. The videos may be funny or informative. Although it takes time to create an engaging video, the result is surely worth it.
Along with the opportunities digital marketing offers for further development and stronger market position, small businesses may find themselves too careless in choosing and implementing marketing strategies. This leads to the loss of important resources (money, time) and sometimes, can even ruin the reputation of the brand.
Here are some common challenges typical to online marketing for small business:
In general, overcoming all of the above challenges is possible only one way: hiring third-party professionals who have experience promoting in your business niche. NIX’s team will be glad to help you with online business promotion.
Outsourcing digital marketing activities is the approach that will help you save time and money. Moreover, thanks to this, you will be able to unlock the limitless possibilities of digital marketing and fully demonstrate the potential of your business to your target audience.
And all this will be achievable through good interaction with customers during their daily activities—checking social networks, reading blogs, shopping online, searching on Google, and much more.
Overall, the methods your contractor chooses will allow your audience to interact with your marketing materials in a non-invasive way that is not disruptive but rather aligned with their interests.
Here are some more useful tips that will help you cope with the problems described in the previous paragraph.
We hope these guidelines will help you get the most out of your digital marketing efforts without breaking your budget. And, of course, if you are just looking for a reliable contractor both for the implementation of specific digital marketing tasks and for the development of a large-scale marketing strategy, feel free to contact us. We will provide professionals with experience in your business niche so that you will be able to get the maximum ROI in online promotion.
Well, it’s time to wrap up what has been said about online marketing for small business. We hope that now you understand why digital marketing is important for small businesses and are ready to implement effective marketing campaigns for your business goals. You see that it can help boost ROI, target the right audience, get measurable results, get quality leads, build brand awareness, and, of course, save you money. So, entrust this task to a time-proven digital marketing company for small businesses with many years of experience under their belts. This is where you simply can’t do without the services of NIX. We’ll help you implement advanced digital techniques to improve ROI and outsell your competitors!
Hiring a digital marketing agency will help your business involve real professionals in creating and executing your marketing strategy. At the same time, you will not need to burden your in-house specialists and divert them to third-party tasks, or organize your own local marketing department, spending enormous amounts of money and time in the process. Generally speaking, collaborating with such an agency will help you get the most out of your budget for SEO, advertising on social media platforms, content marketing, influencer marketing, and many other types of digital marketing.
The cost of digital marketing services for small businesses can vary significantly depending on the types of marketing to be implemented and the overall scope of the chosen tactics. Moreover, the cost for the same type of marketing (for example, social media marketing) can range from approximately $1000 for some basic activities to several thousand dollars to ensure the widest possible coverage of the target audience, audience engagement measuring, and development of a monthly content plan.
Depending on the scale of your business, you may use different channels of communication with your target audience. Particularly, in the case of small businesses, it’s very important to choose those that will bring the greatest return on investment since often the budgets of such companies for digital marketing are quite limited. Also, strategies for small businesses usually do not include omnichannel and multichannel types of marketing— seamless communication with customers across all existing social media channels—as they have only one platform for presenting their products. And, finally, it’s worth noting that strategies for small businesses must be implemented within acceptable limits of conversion rates because they are unlikely to cope with a large influx of buyers/clients as they do not have enough resources for this.
Online marketing for local business requires constant development and scaling. In particular, having content (text, media files) on your website provides its visitors with all the necessary information about your products, as well as additional insights on how they can be selected, used, etc. In addition, content marketing is part of SEO since the use of relevant keywords and regular content updates ensure your website’s visibility in search engines such as Google.
Properly-performed online marketing for local business allows the business to implement consistent interactions with their audience and ensure their engagement. For example, social media marketing, content marketing, email marketing, and some other types of digital marketing, combined into one strategy, will provide you with convenient tools for productive communication with your customers, which, in turn, increases their loyalty to your brand.
The use of analytic tools such as Google Analytics provide businesses with real-time visibility of key business indicators. In particular, understanding these indicators allows them to evaluate the effectiveness of the chosen marketing strategy and adjust it depending on the obtained insights. This is especially useful for companies that have very limited budgets for marketing initiatives and need to be able to measure the return on investment for every dollar spent.
There are generally six main mistakes that any small business owner can face:
There are several best practices for adapting digital marketing strategies to changing consumer behavior and overall market trends:
More often than not, small business owners perceive the costs associated with implementing digital marketing strategies as part of the basic cost of maintaining their viability. Thus, ROI is calculated as the quotient of the resulting increase in income divided by marketing costs.
Julia is an experienced IT consultant who helps both large organizations and dynamic startups across domains create software products that meet their specific needs and rise to emerging challenges. She is committed to providing effective solutions that speed up and improve our clients' business processes in the best possible way.
Configure subscription preferences
Trends & Researches
Telehealth system with sophisticated AI-based analytics for physicians to monitor a patient's state in real-time and remotely using IoT devices.
Blockchain platform for health data management that stores data distributed and ensures confidentiality.
Flexible BI solution that delivers meaningful reports for efficient decision-making.
Multi-tenant SaaS platform that provides clients with a convenient tool for health data analysis.
Credit-as-a-Service solution connected brands, merchants, and buyers and provided them with unique shopping & selling experience.
PPC advertising campaigns on Google and social media networks that grow key business metrics—raise return on advertising spend (ROAS), revenue, and amount of transactions.
Management Platform is a customized solution for landlords to handle all aspects of running a successful property business.
Conspectus is a cloud revolutionary software for the construction industry that provides a new approach for managing construction specifications.
NIX developed a backend service ensuring smooth and seamless communication between components of the clinical trial system.
See more success stories
Our representative gets in touch with you within 24 hours.
We delve into your business needs and our expert team drafts the optimal solution for your project.
You receive a proposal with estimated effort, project timeline and recommended team structure.