PPC for Clothing Brand: +250% in Transactions and 775% in ROAS

Increasing Brand Awareness

• Leveraging Google Ads and Facebook Ads: We launched a comprehensive media campaign to announce the online store launch, including Google Ads for wider reach and Facebook Ads with targeted audiences (interests, engaged buyers, lookalike website visitors) to generate initial buzz.
• Targeting Demand: Following the initial awareness push, the team implemented brand campaigns to capture the generated demand and convert website visitors into customers.

Results:

• Branded traffic increased by 295%

Optimizing Costs and Maximizing Conversions

To optimize budget and acquisition costs, we focused on high-intent users with purchase intent, transitioning from broad audience targeting to the following ad campaigns:

• Dynamic Search Ads (DSA) and Shopping Campaigns: Showcasing relevant product ads based on user searches and website content.
• Smart Shopping Campaigns: Utilizing Google’s machine learning for automated campaign optimization and conversion focus.
  Dynamic Remarketing on Facebook: Nurturing website visitors with personalized product recommendations.
• Remarketing Lists for Search Ads (RLSA) Implementation: Allowing for adjustments in bids and ad creatives based on user behavior.

Results:

• Transactions grew by 302% during sales period
• Revenue increased by 323% during sales period