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What is custom mobile app development?
Custom application development is the process of designing, engineering and releasing a unique app for mobile devices in accordance with specific business, technical and design requirements. Unlike off-the-shelf solutions, custom apps are built to satisfy a specific customer’s need in a particular way.
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Is custom mobile application development worth it?
Our answer is yes, and here’s why:
First, consumers prefer the mobile experience. They want to be smart buyers and get transparency and control from the devices in their pockets — not only within open hours but also when they feel the need — instantly and easily.
Take a look at the statistics:
- In 2023, the number of smartphone users in the world today is 6.92 Billion, which translates to 86.29% of the world’s population owning a smartphone
- The average American spends 7 hours and 4 minutes looking at a screen each day
- 69% of consumers want to receive texts related to making payments
- 46% of consumers want to text businesses for sales inquiries
- 85% of people check a text within 5 minutes of receiving it
Secondly, the mobile app market is growing, which we can also prove with some impressive statistical facts. According to Statista, total revenue in the mobile app market is projected to hit $755.5 billion USD by 2027. In 2022, that figure was about $475.9 billion USD. Nevertheless, as you can see, the future holds even more promise for mobile app players. Custom mobile app development is definitely a valuable idea to consider.
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Could a mobile-friendly website substitute an app?
No. Average US adults spend only 12% of their mobile internet time using a browser, and the rest of the time within apps. Moreover, applications allow users to be in the client’s pocket permanently, improve retention, decrease ad budget for re-acquisition, and take analytics to the next level.
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How long does it take to develop a custom mobile app?
The fair answer is: it depends on requirements and resources available. According to BusinessOfApps, on average it takes:
- 1-3 months for MVP with basic functionality, simple design and a back-end
- 4-8 months for mandatory functions, API integrations, advanced UX/UI, and server performance
- 9+ months for additional functionality and special features
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How much does it cost to build a custom mobile app?
The fair answer is: it depends on requirements, project hourly estimation and developers rate.
According to Clutch:
- App MVP could be from $15,000 to $50,000
- A meaningful app is between $100,000 and $500,000
To get a precise cost estimation of the app, download the RFP template.
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How can I choose the right technology for the application?
Using the right technologies to power your mobile app is crucial, because they determine how smoothly and seamlessly your solution will work. That’s why, when selecting a tech stack, you should consider such factors as supported platforms, design complexity, required integrations, and the availability of devices to implement them.
Without experience and expertise, you’re unlikely to make the right choice, so we advise you to seek professional help. An experienced vendor will interview you and analyze your needs, based on which they’ll select the best tech stack and the right team to complete your tasks in the most cost-effective way.
As a vendor with 15+ years of experience in the mobile development market, we base our choice on the client’s business needs and always ground our decision in best practices.
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How can I choose a mobile app development company?
Choosing a dream engineering team is a tough task. The cost-first approach results in low-quality code, cutting corners on critical activities like QA, and ultimately leading to the necessity to rewrite the application from scratch with a different team.
Don’t trust only words — dig deeper until you become confident about your decision. To improve the likelihood of successful collaboration, consider researching the following areas:
- Portfolios and examples of previous works
- Client reviews and feedback
- Overall impression about teams and communication
However, this is merely the initial phase, and it falls short of locating the perfect mobile app development company. The crucial aspect lies in ensuring that their values and work methodology align with your aspirations, and that they genuinely comprehend your business concept and treat your project as if it were their own. It’s imperative that the team you select becomes your committed partner, fully invested in aiding you in attaining your business objectives and technical milestones.
Our company takes this approach exactly when working with clients. We do our best to go above and beyond to deliver exceptional outcomes. That’s why clients continue to choose NIX and maintain long-lasting relationships with us.
Learn more about how to choose the right development partner in our special article.
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What are the advantages of outsourcing mobile app development?
According to our customer survey, the most valuable benefits of outsourcing application development are:
- Faster time-to-market
- Reducing costs
- Greater focus on core business
- Solving capacity issues
- Improving quality
- Accessing the pool of talents and skills
It’s not easy to assemble a qualified app development team, provide them with exciting tasks, keep them motivated, and sustain professional growth. Outsourcing allows you to engage tailored engineering talents (like BA or data scientists) whom you are unlikely to offer a permanent position. That’s why many big companies have long been taking advantage of engineering outsourcing, like Apple, Microsoft, Google, Amazon, Alibaba, and many others.
