Request a call
  • Hidden

Business Overview

Business Overview

The client runs a publishing & entertainment business. In response to the decline in paper book demand and the rise of ebooks, the company identified an opportunity to serve existing readers of ebooks better and attract new ones. To this end, they were in need of a user-friendly mobile application for managing e-libraries, which would be available to users for a minimal fee. The initiative aimed to achieve two goals: generate revenue through app monetization and boost ebook sales.

Seeing the audience of Apple users as more promising, the client decided to create a native iOS application first and asked the NIX team for help. Our deep expertise in mobile development and proven UI/UX knowledge made us the natural fit for this project.


Project Scope

Our goal was to create a seamless and enjoyable experience for book lovers on the go, providing them with a digital mobile platform to read their favorite literary pieces and discover new ones.

The main condition was an intuitive interface that would allow users to easily navigate through a library and manage their reading routine in the most convenient way.


We developed an iOS application that elevates the reading experience, making it more enjoyable and useful. Built with Swift and TextKit, Apple’s powerful text framework, the app ensures smooth text handling and offers optimal readability, making this app the perfect companion for any bibliophile.

Design Process

To create a user-friendly experience that aligns with the target audience’s needs, we initiated UI/UX development by gathering and analyzing user preferences.

Through user testing and agile iterations, we honed wireframes and mockups into a UI/UX solution that addressed our focus group’s requirements.

Key Features

Empowering deeper engagement, the app offers intuitive features like built-in tracking of reading time, detailed annotation capabilities, and versatile highlighting options. All are seamlessly integrated within a streamlined interface.

  • My Books
  • Reading tracker
  • Notes & Highlighting
  • Search



This intuitive iOS application has successfully entered the market, and it empowers book enthusiasts to streamline their reading routines with its clean and modern interface for seamless library management. The resulting rise in popularity of ebooks contributed to market growth and attracted a more diverse audience, fulfilling the client’s strategic vision.

Encouraged by such a promising start, the client decided to extend collaboration with NIX experts. Joining forces and moving forward together, we continue to work on the project, striving to elevate reading experiences for Android users as well.

625x625 (1)

Success Metrics

  • Active Users: 0.5 million monthly active users (MAU)

  • Average Reading Time per Session: 60 minutes

  • E-book Library Growth: 37% increase in e-books in 1st quarter

  • Bookstore Conversion Rate: 3% conversion rate

  • User Retention Rate: 80% retention rate after 30 days

Team Size:

7 Experts (Project Manager, Business Analyst, UI/UX Designer, 2 iOS Developers, 2 QA Engineers)

Tech Stack:

Swift, Textkit

Contact Us

Latest Insights

Everything You Need to Know About Microservices in Simple Terms

A microservice is a component of an application that is made to operate autonomously. Consider the advantages of the microservices architecture.

The Benefits of Using Blockchain Technology for Business

Find out the benefits of blockchain and when it is the particular technology that solves the primary business pain point

ServiceNow Virtual Agent: Benefits, Best Practices, and Use Cases

Learn how your organization can benefit from the ServiceNow virtual agent and learn the best practices to build a suitable chatbot for your business.

Find Out How to Use Machine Learning for Time Series Forecasting

Using machine learning for time series forecasting enables business-defining predictions driven by advanced tech and high data processing accuracy. Let’s dive into the topic in our new article!

Key Benefits of Google Cloud Platform

GCP offers services any business can benefit from, like AI, machine learning, data storage, and management.

ServiceNow: Overview of the Revolutionary IT Management System

ServiceNow is a SaaS-based platform that streamlines processes across the organization and offers a holistic approach to business and IT management.

Crucial Trends and Vital Benefits of IoT Across Various Sectors 

IoT is a fast-growing technology that has already penetrated multiple industries. Let’s discuss the use cases and advantages across various sectors.

Data Management Strategy: All you Need to Know in Simple Words

Data management strategy will help your business reach a new level. Learn about the process of data management and how to implement it in your business.

What Are AWS Lambda Functions, and How Can They Improve Your Business?

Discover how AWS Lambda can be beneficial for businesses in various industries, and learn what you need to know in order to leverage it to the max.