B-Fit: Mobile App for Encouraging Healthy Lifestyle

NIX helped Benefits Optimization upgrade the B-Fit Mobile smart app that empowers users to earn points by maintaining wellness habits.

Business Domain

Healthcare
Service

Mobile Development
Technologies

Flutter, PHP, NodeJS

Business Overview

Our client, Benefits Optimization, is a prominent US company specializing in technology-driven health self-management solutions for employer groups, associations, and unions. Their goal is to help people live healthier lives through personalized engagements, digital tools, and rewards for positive behavior. For this purpose, the company offers an advanced ecosystem comprising two interconnected software products: the My Health Coach Now (MHC-Now) health management platform and the B-Fit Mobile smart app, available on iOS and Android. Together, they empower users to earn points by maintaining wellness habits, which can then be exchanged for various incentives, from insurance benefits to gift certificates:

The B-Fit mobile app is focused on end users, allowing them to connect personal smart devices, track health club attendance, better manage weight, and check in to local and virtual wellness events and activities.
The MHC-Now platform is an open and inclusionary solution that is customizable based on the population it serves. It provides a single point of access to all benefits, wellness tools, and other population-specific resources. This enables MHC-Now to ensure a highly relevant user experience while driving awareness and utilizing its entire benefits suite.

This ecosystem targets three main user groups:

Individuals: Those striving to lose weight, stay fit, better manage a chronic condition, or enhance their overall health and wellness.
Health Coaches and Trainers: Professional trainers and health coaches who want to deliver a richer, more comprehensive, and personalized service to their clients.
Businesses: Organizations aiming to encourage employees to take an active role in managing their health and thereby create healthier, more engaged, and productive teams. The MHC-Now experience supports solutions for physical, mental, and financial well-being.

While the MHC-Now platform functioned smoothly and aligned well with the company’s goals, the original version of the B-Fit Mobile app fell short of expectations due to performance issues, which hindered user satisfaction and engagement. Seeking a trusted and skilled partner, Benefits Optimization approached NIX for assistance, as our previous collaborations demonstrated our high technical expertise.

NIX’s task was to thoroughly analyze the B-Fit Mobile app and develop targeted improvements to enhance its performance and elevate user experience.

Solution

After auditing B-Fit Mobile and assessing its architecture, our team determined that refactoring the existing code would be too costly and time-intensive. Instead, we proposed a more cost-effective solution: rebuilding the app using the cross-platform Flutter framework to support iOS and Android with a unified codebase. This approach enabled us to deliver a high-performance app that retained the legacy functionality of earning and redeeming wellness points while expanding opportunities to engage in wellness activities with a smoother, more engaging experience.

How the System Works

To begin working with the system, users must first register on the MHC-Now platform—individuals can sign up independently, while businesses and trainers have a dedicated space to import or invite employees and clients.

A registered user can install B-Fit Mobile and connect their various biometric and Bluetooth devices and apps, such as Fitbit, iHealth, iPhone, and more. Through these, B-Fit Mobile collects data on health, weight control progress, physical activity, and other metrics. This information is used to reward healthy habits and share insights with the coach to support their routine. Additional perks of B-Fit Mobile include tracking health club attendance, checking in to events, and connecting to an MHC-Now account with just one touch.

Since the app is synchronized with the platform, all collected data about earned points goes to MHC-Now, where it’s available for viewing, analysis, and user reward:

Individual users receive gift certificates and discounts in the client’s partner networks.
Trainers and coaches can reward their clients for actively completing wellness tasks as they see appropriate.
The company’s management provides employees with bonuses in accordance with their benefits portfolio (for example, insurance discounts).

B-Fit Mobile: Key Features

1

Personal Device Sync: Users connect personal smart devices to their B-Fit account, such as activity trackers, smart scales, glucometers, blood pressure cuffs, etc., to collect health information.
2

Event Check-in: Company employees can check in at various health-related events to collect additional points.
3

Weight Tracking: Thanks to integration with smart scales, the user can monitor their progress in gaining or losing weight, depending on the goal.
4

Health Club Attendance: The app allows users to mark their visit to any of the 60+ health clubs supported by the app and localized in Google Maps. These include gyms, tennis clubs, swimming pools, pilates studios, martial arts studios, yoga studios, and more.
5

Ads: The app offers an additional monetization option by providing a platform for advertisers—owners of health and wellness-related businesses.

Integration with Validic

The app interacts with Validic, a data aggregator that collects results from all leading smart device manufacturers (FitBit, Health Kit, Withings, etc.). Since there were no ready-made libraries for integrating Validic with Flutter, we created a special adapter—a plugin layer that uses native SDKs and provides a smooth and stable connection of third-party apps and devices to B-Fit Mobile.

Seamless User Migration

NIX ensured a seamless and secure user account migration to the new B-Fit mobile app to avoid disrupting the client’s business. The entire process was designed to be fast and invisible for users, ensuring they could continue working with the app without interruption, resulting in a positive experience for all stakeholders.

Outcome

Benefits Optimization received a high-performing, feature-rich mobile application that transformed the company’s ability to support diverse user groups—individuals, coaches, and businesses. By improving the app’s performance, we helped the client offer a more engaging and effective solution for promoting healthy habits and achieving wellness goals. This translates to increased user satisfaction, a better coaching process for trainers, and a more robust tool for businesses to incentivize employee wellness and foster a healthier workforce.

The updated application streamlines the process of earning rewards for healthy activities and ensures seamless connectivity with a wide range of wearable devices and health apps, further enhancing the user experience. Additionally, the new app provides Benefits Optimization with one more revenue stream through its advertising platform, maximizing the overall value of the solution.