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Real Estate & Property Management
PPC
Google Ads, LinkedIn Ads, Facebook Ads Manager
The client is a network of premium business locations offering private offices, coworking venues, meeting rooms, and event spaces for rent in the UAE. The company operated two business centers with a capacity of 100 people in the coworking zone and 70 office spaces.
The client had just entered a commercial property rental market in Dubai, which is highly competitive. They reached out to NIX as an experienced digital marketing vendor to attract real estate agents, event coordinators, influencers, and freelancers to rent out all of their premises with the help of digital marketing advertising.
Our goal was to perform an extensive research of a commercial real estate market and help the client obtain prospects, thereafter ensuring a minimum 80% occupancy of their spaces due to pay-per-click (PPC) advertising campaigns. Despite the fact that our main target audience was oriented towards medium businesses and freelancers, we set an ambitious goal to win big corporate clients as well.
We built our action plan to promote the client’s services based on three marketing tools: LinkedIn Ads, Facebook Ads, and our main focus, Google Ads. We launched campaigns, displaying engaging advertisements with USPs—like discounts for rent, underground parking, bar availability, etc.—to get a better conversion rate.
Customers were looking for an office ‘here and now’, or in the short term. Thus, NIX experts funneled most resources on Google advertising as the most promising tool for achieving our purposes.
Our target audience communicates in both English and Arabic. Using Arabic-language campaigns helped us find natives who have a budget for premium office rentals, but do not always use English.
To maximize traffic to the client’s website and get more conversions, we leveraged different types of Google Ads:
After a thorough analysis of the market and the client’s needs, we opted to start with ad campaigns on Linkedin due to the high concentration of our target audience, real estate agents, freelancers, business owners, and top management on this social media platform. Given that Linkedin is one of the most expensive advertising platforms, we launched campaigns, targeting C-level management of companies located in Dubai. This channel reinforced our holistic approach to client online promotion, increasing brand awareness and bringing more leads to the client.
To reach a wider audience, we choose Facebook as an additional placement for advertising campaigns. Identifying specific areas of the city in ad campaigns was a considerable factor to reach the right audience. We oriented at locations close to the offices or those with convenient logistic connections with them. The target audience on this platform included freelancers, influencers, and creators. Our experts also set up campaigns serving top managers in the real estate niche to probe the possible demand of this group of people in this channel. NIX experts also launched ads based for remarketing audiences, reengaging those who are already familiar with the client.
NIX helped the client gain ground in the real estate market and achieve a 98% occupancy rate—instead of planned 80%—of their two offices in Dubai with a total capacity of 100 people in the coworking zone and 70 office spaces within one year. We managed to attract not just freelancers, small business, and medium real estate companies, but also big corporate clients.
Our client keeps developing fast and increasing its presence in the international marketplace, opening new offices in other countries of the Middle East. The NIX team continues cooperation with the brand, promoting their new locations.
4 Experts (Marketing Project Manager, Team Lead PPC, 2 PPC Specialists)
Facebook Ads Manager, Google Ads, LinkedIn Ads
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NIX helped the client to inform prospects about the new business line and got a 460% revenue growth and a 354% increase of ROAS within six months.
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