Wellness & Sport, Hospitality, Travel
Email Service Provider, Web Push Notifications
The client is one of the largest ski resorts in Eastern Europe with over 50 kilometers of ski runs and well-designed infrastructure for accommodation and entertainment of adults and children—hotels, SPA, shopping, playrooms, hiking, trekking, extreme recreation, and tours in the region. The company had a fast pace for development and strived to boost customer loyalty and repeat purchases, consequently growing revenue. The client reached out to NIX as an experienced vendor in digital marketing to increase its sales by building a retention marketing channel from scratch.
The company didn’t have a post-sale interaction with customers and didn’t collect new subscribers’ contacts. NIX’s goal was to build strong communication with user and thus enhance their engagement and generate sales by the following:
We analyzed the client’s subscriber database for the validity of contacts. This helped us find gaps and implement strategic ground steps on improving email deliverability and increasing customer retention. For this, our experts processed and cleaned an existing contact base of 45,000 email addresses, where just 30,000 contacts were verified.
We set up an email service provider account and uploaded the contact database into the system after its validation to move customers and prospects through the buyer’s journey more efficiently. This allowed us to streamline and boost email marketing activities through automated subscriber management, segmentation, personalization, A/B testing, omnichannel capabilities, detailed campaign performance reports, and analytics.
To add new members to the email contact base, we added a widget on the client’s website with the message “Join the Ski Resort Club” and configured push notifications, enabling subscribers to receive newsletters with deals and promotions. By adapting the widget and subscription triggers to five languages on the website, we personalized communication and continuously increased the contact list.
Our experts created a trigger communication map for over 20 events, considering the optimal time for sending emails and how the scenarios will be combined with each other. A thorough email funnel had flexible and personalized settings for every scenario to avoid irrelevant and intrusive emails. Email could be sent personally, to a specific category of users, or to the entire subscriber database.
Main scenarios included but were not limited to:
The NIX team developed a wide range of email templates designed for different audience segments and needs to increase customer retention:
With NIX’s help, the client succeeded in generating 830 transactions from the email marketing channel within eight months. During our collaboration, the contact database has grown to 79,000 subscribers, with 49,000 newly added members and a 50% open rate of emails. Thus, the ski resort received a promising sales-generating channel.
We continue collaborating with the client, providing them with more revenue stream opportunities via digital marketing activities.
5 Experts (Marketing Project Manager, Retention Team Lead, Email Marketing Specialist, Copywriter, Designer)
Email Marketing Automation, Web Push Notifications, Email Service Provider
Attracting users to the app and encouraging them to make regular in-app purchases resulting in 100k+ downloads within four months.
Providing comprehensive promotion—from product introduction to the target market to ASO and PPC activities.
Implementation of SEO activities and optimization of PPC advertising to increase ROMI and make lead generation more efficient.
NIX helped the client to inform prospects about the new business line and got a 460% revenue growth and a 354% increase of ROAS within six months.
Email marketing activities increased customer retention and grew email marketing revenue by three times.
SEO activities that ensured a smooth transition from offline to online without any drop in sales during the COVID-19 outbreak.
PPC advertising campaigns on Google and social media networks that grow key business metrics—raise return on advertising spend (ROAS), revenue, and amount of transactions.
See more success stories
Learn about 12 essential steps to create a digital marketing strategy for your online venture that will give you a competitive edge over rivals in the niche.
Marketing automation is the use of technology to automate repetitive, manual marketing activities. Take a look at the role of marketing automation in business.
Do you think it’s worth implementing adtech into your marketing processes? Find out this in our article.
A mobile app can tackle major problems of a modern person—from work to entertainment. But not all apps become leaders. We give tips on how to market and advertise the app effectively.
How can you develop a stellar marketing retention strategy? Learn what it is, why it is essential, and which tools you can leverage to succeed on this path.
Knowing and measuring digital marketing KPIs provides businesses an opportunity to reach their goals.
What is app store optimization? Learn how to promote your app effectively within Google Play and App Store.
Fundamentals of digital marketing that will help you to create value propositions, beat your competition, seize growth opportunities, and boost revenue.
Working out SEO in digital marketing is a challenging task but this article will help you get the basics as well as teach you SEO best practices.
Omnichannel marketing allows you to reach a wide range of customers. This review explains why strategy is necessary and how to implement and optimize it.
Email marketing: What is it? How can you use it for your business promotion? Read our article to get the best tips on email marketing.
Are you interested in implementing a UA to GA4 migration? We will find out why you should hurry up with it, talk about its benefits, as well as formulate steps on how to conduct it.
Not all business owners believe that digital marketing can help them improve ROI and target the right audience. Learn more about the reasons to invest in digital marketing campaigns from this post.
Read our guide on choosing a marketing agency and receive the best digital promotion services for your business.
With the desire to get quick results, digital marketing can go not as planned with budgets spent and desired sales not reached. How can you return more prepared?
Do you want to grow your business digitally? Find out which digital marketing strategy for ecommerce will bring you the most benefit
Multichannel marketing implies the interaction with customers via different communication channels. Learn how to build your own multichannel marketing strategy.
See more insights
Our representative gets in touch with you within 24 hours.
We delve into your business needs and our expert team drafts the optimal solution for your project.
You receive a proposal with estimated effort, project timeline and recommended team structure.