Revamping the E-commerce Ecosystem for a Leading Eyewear Company

The client is a large North American enterprise comprising a group of companies that sell eyeglasses and contact lenses through online and offline channels and serve both B2B and B2C customers. Each company operates under its own brand, working independently of each other but still managed centrally.

The client faced significant technological challenges in managing this complex ecosystem: ineffective process automation, an outdated tech stack, a lack of online presence for some brands, and a portfolio of underperforming e-commerce assets. To address these issues and streamline business operations, they asked NIX for help. With over 15 years of experience in delivering multifaceted, robust e-commerce and enterprise solutions, we know how to provide strategic guidance and execution to achieve desired business objectives

NIX implemented a comprehensive development approach to address the client’s complex needs across B2B and B2C operations and quickly respond to ever-changing requirements. This included:

• Complete technical upgrade to ensure high performance of their B2C and B2B systems.
• Automating business processes by integrating ERP, CRM, POS, OMS, email marketing solutions, and analytics and reporting tools into a unified ecosystem.
• Providing ongoing tech support for their digital marketing activities, including launching advertising landing pages and setting up email campaigns.

To address the previous lack of automation, we implemented a system that includes:

• Contract Management System: Tools to define terms such as product eligibility, discount rates, and employee access.
• Employee Verification: Automated processes to confirm user eligibility based on their organization’s contract.
• Role-based Access: Role-specific functionality for sellers, managers, and sales teams.
• Bulk Employee Management: Streamlined administrative tasks with import/export capabilities for employee data.

We also integrated this system into the client’s overall business infrastructure, combining it with existing third-party solutions and internal platforms. Thus, we created a unified and cohesive operational environment, ensuring proper synchronization of all processes.