Top 7 Mobile App Dev Trends That Will Change Businessblog Roman Piluta June 29, 2020
Regardless of what sector your company operates in, or the product you build and provide, one thing is the same. You are in business to make money and ideally a profit. Companies today need to ensure that they are embracing technology. With global competition now commonplace, technology is a key differentiator for businesses that not only want to retain customers, but also to increase the bottom line.
When considering technology there are many different transformation projects and initiatives that businesses have started looking at already. Some of these like Artificial Intelligence (AI) and Machine Learning (ML) are starting to bear fruit, but they will only truly flourish in future years. One area however, that is already growing massively and is only expected to increase in the years to come is mobile.
If your business has not invested in mobile already, it is an area that you need to focus on. Statista has in fact determined that mobile apps will generate $581.9 billion in revenue in 2020 alone! As the number of smartphones around the world continue to increase, this will only increase. Mobile is clearly winning the war for online and companies that fail to invest in mobile are at significant risk of falling behind. If your company has not invested in mobile, check our list of the top 7 trends to focus on in 2020 and beyond.
Artificial Intelligence and Chatbots
We’ve been talking about Artificial Intelligence (AI) for years now. Initially it was with a sense of fear due to movies like The Terminator and others that postulated an eventual war between man and machine. While that is an extreme example, people and individuals have long feared AI and machines in terms of their jobs and employment.
As we’ve managed to move away from the Hollywood hysteria we’ve come to realize the benefits that AI can provide to individuals and businesses. AI we’ve come to realize is not evil, but is rather just another tool that we can use to improve our life. The advantage to AI is that it can learn and deal with complex situations without the need for human intervention.
Chatbots are a great example of how AI can be a benefit in the workplace. Support and service teams regularly deal with hundreds of enquiries daily. Sadly, many of these enquiries are very similar in nature which can be very tedious. Fortunately, Chatbots do not get tired of hearing the same question over and over. By pairing chatbots up with company knowledge bases, they can provide consumers with useful and relevant information, freeing up human resources for more complex and critical tasks. Chatbots and their human partners are the perfect pairing and an example of how man and machine can work in synchronization.
Augmented and Virtual Reality
Virtual Reality (VR) is something we have heard and talked about for years, but it has only recently become more mainstream. Augmented Reality (AR) however is definitely more recent. VR for example is best known for its Oculus headsets and full 3D immersion. AR by contrast has been popularized recently by games like Pokémon Go and Ingress which combine real world environments and virtual games.
In both cases, gaming has been at the heart of their popularity but that is set to change in the coming months and years. We are now seeing AR/VR apps that can provide product demonstrations, provide customers with localized shopping guidance and even customized and personalized shopping experiences. As the technology continues to grow and improve, you can expect to see AR/VR helping drive customer/brand integration and also improve the overall customer experience.
Cross Platform Mobile App Development
One issue plaguing smartphone users however is the apps they use. Historically apps created for iOS devices would not work on Android and the same in reverse. This often forced customers to stay on a platform they might have wanted to leave simply for fear of losing the apps they had grown accustomed to.
Cross-platform mobile app development solves that problem. New mobile apps can be built on a single codebase that is accessible across different platforms. With this capability, users can transition between different operating systems without having to worry about losing access to their favorite apps and information. Smartphones are everywhere and only growing in popularity so having this capability is almost a requirement now.
Some of the technology we have long been talking about has been lagging behind. This includes things like smart cities and the long-awaited autonomous vehicle (aka self-driving car). One requirement for both is an increase in internet speeds and overall connectivity. 5G is the expected solution to this problem.
5G will not improve our ability to stream content and share video, but paired up with different sensors, will radically change the way we commute, live and work. 5G connected sensors for example would allow a vehicle to not only plan and map out a route accounting for associated traffic conditions, but also track hazards along the route that could impact its passenger.
A new trend introduced only recently by Google is the Instant App. Previously prior to using an app, users needed to download and install it on their own device. Aside from the memory used, in many cases, the app was not what the user actually wanted, so more time was spent uninstalling it before resuming the search.
Instant apps change this paradigm somewhat. Instead of forcing users to download the app, instant apps let users try the app without downloading it with all of its features. It’s a great of letting users understand if an app is suited to their needs and improves their experience right out the gate as time is saved.
AMP (Accelerated Mobile Pages)
While 5G is coming, many consumers currently do not have mobile connections that match their home WiFi and local networks. As such their browsing while on mobile is often not as enjoyable. With more and more consumers using mobile devices to browse online it is critical to ensure that their experience is as seamless as possible.
AMP helps to solve this problem by improving the responsiveness of websites and decreasing page load times for mobile users. Sites built using AMP have demonstrated a significantly higher user engagement rate pointing to its value.
Internet of Things (IoT)
IoT is changing the way we live and work in many different ways. From smart home devices that respond to location requests and automatically turn on lights and heating to more, IoT is on the cusp of a revolution.
From manufacturing to healthcare, retail to smart homes, IoT usage continues to increase. Companies are using IoT devices to improve the way they work and the way they communicate. As the number of connected devices worldwide continues to increase, how and where IoT devices will benefit us will only grow.
2020 is a year of change both socio-politically and technologically. Many trends and technologies that have been long awaited are starting to finally make an impact on our companies and businesses. Some of this new tech will completely change the way that you live and for businesses will help open up new markets that were previously inaccessible.
At NIX we understand technology and business. We know how to marry the two together in an ideal partnership that will help you succeed. If you are interested in innovation and being a leader, contact us for help.