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Types of Mobile App Development

There are three main types of mobile application development approaches, and each was designed to tackle a specific business need with resource availability in mind. Basically, they differ in terms of performance, time-to-market, and cost.

Let’s discuss them in more detail, specifying their pros and cons.

  • Native Mobile App Development Services

    Whether you have only one target platform or want to get the best out of multiple platforms, you should develop a native app using Swift or Objective-C for iOS or Java and Kotlin for Android. This approach embodies the unique features of each solution and strives to achieve the best possible native user experience.

  • Cross-platform Mobile App Development Services

    This approach uses the common codebase for iOS and Android. It allows you to cut down time-to-market by developing two apps using one technology and a similar design, but still requires rigorous testing to provide a high-quality solution. And while it’s fast and cost-effective, it’s not as flexible.

  • Hybrid or Progressive Web Application Development Services

    Progressive web application (PWA) or hybrid app development means building apps that draw UIs using the device’s web browser. They can be developed very quickly but lose in terms of user experience and scalability. PWA is a good choice for product tests in the early stages.

Mobile App Development Services

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    UI/UX design

    Create an exceptional app with an attractive design, intuitive interface, and convenient user experience.

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    Android app development

    Develop high-performing, scalable and native looking apps for Android devices with Kotlin and Java.

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    iOS app development

    Make intuitive mobile apps with rich functionality for Apple mobile devices with Swift and Objective-C.

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    Cross-platform mobile
    development

    Build an app that runs across multiple platforms using the same codebase with Flutter or React Native.

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    Mobile server-side
    development

    Setup cloud or hardware infrastructure for app execution, components coordination, and API integrations.

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    Legacy application
    modernization

    Improve performance and throughput, upgrade UX/UI, and add new features to existing mobile apps.

Hire a High-performing Mobile App Development Team

Learning and developing an app on your own takes valuable time and resources. Concentrate on your business, while NIX covers you with what we’re good at—reliable mobile development.

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Empower Your Business with a Reliable Mobile Application

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New Business Opportunities

In the modern digital landscape, mobile applications have become essential to business operations across industries, streamlining processes and deepening customer engagement. Unlike web applications, mobile apps are always at hand, easy to use, and respond quickly. This creates a vast opportunity for growth through unique advantages:

  • Creation of a New Business Model from scratch, using a mobile-first approach and leveraging cutting-edge technologies.
  • Boost Sales by leveraging mobile technology to expand your audience.
  • Expand Audience Reach with the advanced help of modern mobile technologies that bridge the gap between you and your audience.
  • Enhance Customer Communication by utilizing custom applications as a platform for seamless and efficient customer interaction.
  • Streamline Internal Processes by digitizing manual workflows and transitioning them to mobile platforms.
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Next-Level User Experience

When developing a mobile app, we prioritize user-centric design to create a seamless and intuitive experience. By putting users first, we ensure that your app is not only robust and smooth but also a powerful catalyst for business growth through:

  • Increased User Satisfaction
  • Higher Conversion Rate
  • Competitive Advantage
  • Reduced Maintenance Costs
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Continuously In Touch with Users

A robust mobile application enables you to gather valuable feedback, provide exceptional support, and execute targeted marketing activities such as promotions, sales, and discounts. As a result, you’ll experience:

  • Enhanced User Engagement
  • Increased Customer Loyalty
  • Real-time Feedback
  • Personalized Marketing
  • Efficient Customer Support
  • Higher Retention Rates
  • Data-driven Insights
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Customer Behavior Insights

Our mobile app development services enable you to gather valuable data about customer behavior through integrated analytic tools. Mobile apps we develop provide a strong platform for businesses to gain critical insights, including:

  • Tracking Events
  • Heatmaps
  • In-app Surveys and Feedback
  • Demographic Data
  • Behavioral Segmentation
  • User Segmentation
  • Push Notifications and In-app Messaging

Stay Ahead of Mobile Advancements

We relentlessly innovate, develop, and refine cutting-edge features to craft an exceptional application that not only surpasses expectations but also propels unparalleled business growth!

  • AI Solutions

    Elevate your mobile app with our AI application development services, utilizing a robust tech stack that includes machine learning, natural language processing, and computer vision. With our advanced capabilities, like image recognition, sentiment analysis, personalized experiences, predictive analytics, and workflow automation, you achieve your strategic goals.

  • GPS and GIS Capabilities

    Seamlessly integrate diverse capabilities, such as GPS/GIS, BDS, and others, into mobile applications, enriching them with location services, navigation, tracking, mapping, and precise timing functionalities.

  • Camera and Video Access

    Smoothly integrate camera and video accessibility into mobile applications, offering an array of impressive photo and video effects that elevate the user experience to an entirely new level.

  • AR/VR Mobile Application Solutions

    Leverage AR/VR solutions in mobile applications, providing you with technological advancements that digitize products, boost user engagement, and elevate our clients’ business concepts.

  • Wearable Application Solutions

    Develop a comprehensive suite of customizable wearable application solutions for smartwatches, fitness and medical devices, and security wearable software, delivering advanced data recording, management, and visualization capabilities.

  • IoT Mobile Application Solutions

    We utilize sophisticated ML and AI, data science, and cloud computing to supply you with secure and scalable IoT mobile application solutions that implement health and fitness monitoring, management, and data visualization into users’ smart devices.

  • Cloud-first App Solutions

    Backed by trusted partnerships with Amazon Web Services, Microsoft Azure, and Google Cloud Platform, we provide clients with exceptional cloud-first mobile application solutions. Our offerings span a wide range of capabilities, including DevOps, Kubernetes services, FinOps, and vertical cloud, ensuring comprehensive and robust solutions for our clients.

  • TV App Development

    Develop top-notch smart TV applications, compatible with industry-leading operating systems like Apple TV, Android TV, and Amazon Fire TV. Our expertise ensures an immersive and engaging user experience, offering clients unparalleled quality and functionality that captivates their audience and enhances their brand presence.

  • Secure App Solutions

    When developing mobile applications, we rigorously adhere to privacy and security regulations and employ advanced data encryption. This commitment protects user data, maintains trust, prevents financial losses, safeguards intellectual property, and ensures transparency and user control, ultimately providing a secure and trustworthy experience for our clients and their users.

  • Mobile Accessibility

    NIX strictly adheres to WCAG, Apple, and Android Accessibility Guidelines, ensuring that all users, including those with diverse impairments, can effectively interact with our mobile applications. We incorporate various accessibility features, such as visual indicators, screen readers, voice control, color contrast, and other adjustments, to create an inclusive and user-friendly experience for everyone.

  • Sustainable Applications

    In developing products for our clients, we prioritize minimizing environmental and societal impact by emphasizing inclusivity, energy and cost efficiency, resource optimization, and adherence to sustainable design principles.

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Download our guide “How to Choose an App Development Provider”

This guide provides you with a checklist of criteria for choosing the best-suited contractor for your task. Each of them affects success at the end of the journey.

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Mobile Application Development Process

From the initial creation of the MVP to the final product’s release and maintenance, we adhere to the following mobile application development life cycle. This approach enables us to apply our best practices and production methodologies, delivering exceptional results.

  • Determining functional and non-functional requirements, researching the competition, creating user personas, defining technology specifications, setting goals and KPIs to measure success.

  • Clarification of app requirements, UX planning, mockup approval, UI design and approval, creation of style guides, clickable app prototype, and deliverables for mobile developers.

  • Selection of app architecture, technologies for the back-end, frameworks, libraries, and ready made solutions, API design and integrations, database modeling, setup of CI/CD.

  • Sequential layered testing of crucial functionality, supplementary functionality, and layouts. Thorough security, usability, and performance testing, including high load and stress testing.

  • Submission of the app to the Apple App Store and Google Play. Upgrading the app with extended functionality. Processing user feedback and analytics for improvements.

  • Strategy

    Determining functional and non-functional requirements, researching the competition, creating user personas, defining technology specifications, setting goals and KPIs to measure success.

  • Design

    Clarification of app requirements, UX planning, mockup approval, UI design and approval, creation of style guides, clickable app prototype, and deliverables for mobile developers.

  • Development

    Selection of app architecture, technologies for the back-end, frameworks, libraries, and ready made solutions, API design and integrations, database modeling, setup of CI/CD.

  • Quality Assurance

    Sequential layered testing of crucial functionality, supplementary functionality, and layouts. Thorough security, usability, and performance testing, including high load and stress testing.

  • Release and Support

    Submission of the app to the Apple App Store and Google Play. Upgrading the app with extended functionality. Processing user feedback and analytics for improvements.

NIX Engineering in a Nutshell

Software development is our calling, not only a technical assignment. We dive deep into every project, exploring far and wide to deliver the most relevant solutions to your business challenges. We offer our extensive tech expertise, supported by:

3000+

Engineers

30+

years

3500+

Successful Projects

Mobile Apps Business Verticals

Using a proprietary approach, best practices, and cutting-edge technologies, we’ve created advanced mobile solutions for various purposes and gained comprehensive industry expertise:

  • Enterprise mobile apps

  • eCommerce & delivery

  • Education

  • Healthcare

  • GPS tracking & logistics

  • IoT & wearable devices

3 Reasons to Choose NIX as Your Team for Custom Mobile App Development

Superb People

We don’t outstaff engineers. We hire capable talents, grow their expertise, and provide them with interesting projects.

Mature Processes

We follow a proprietary approach to software development and educate the client’s in-house teams accordingly.

Top-notch Technologies

We heavily invest in R&D of cutting-
edge technologies to deliver reliable
solutions when clients request one.

Drive Digital Transformation With Mobile Apps

Consumers’ behavior and preferences are constantly evolving, and businesses must transform even quicker to keep up with the market and stay on top of mind.

GET IN TOUCH TODAY

Success Stories

We really care about project success. At the end of the day, happy clients watching how their application is making the end user’s experience and life better are the things that matter.

View all success stories

CarSoup Marketplace

Retail & eCommerce

Automotive

Success Story CarSoup Marketplace image

IoT Monitoring System For Logistics

Logistics & Delivery & Supply Chain

Success Story IoT Monitoring System For Logistics image

Taxi App for Drivers with Smart Maps

Transport

Success Story Taxi App for Drivers with Smart Maps  image

Highly-secured Multitask App for Insurance Company

Insurance

Success Story Highly-secured Multitask App for Insurance Company image

Alienware Arena App—App for Gaming Portal

Entertainment

Success Story Alienware Arena App—App for Gaming Portal image

Intelligent HVAC IoT-based System

Electronics

Real Estate & Property Management

Success Story Intelligent HVAC IoT-based System  image

ThinkUp—Mobile App for Affirmations

Wellness & Sport

Success Story ThinkUp—Mobile App for Affirmations image

Mobile App for Drivers and Transport Companies to Manage Fleet Operations

Transport

Logistics & Delivery & Supply Chain

Success Story Mobile App for Drivers and Transport Companies to Manage Fleet Operations image

Voice Recognition Platform for Feedback Exchange

Oil & Gas

Mining

Success Story Voice Recognition Platform for Feedback Exchange  image

Property Management Platform

Real Estate & Property Management

Success Story Property Management Platform  image
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Eric Spear photo

Eric Spear

SVP of Engineering at Cengage

Craig Burris photo

Craig Burris

Director of Operations at CarSoup

Steve Berardelli photo

Steve Berardelli

Sr. Director of Engineering for MindTap

Mark DeJarnatt photo

Mark DeJarnatt

Chief Technology Officer at Sparkle Stories LLC

Ilya Kottel photo

Ilya Kottel

VP R&D at HumanEyes

Roman Zelinskyi

With a vast background in business analysis, Roman is keen on identifying actual business challenges, defining tailored software requirements, and navigating IT projects to market success.

Software Solutions Consultant

With a vast background in business analysis, Roman is keen on identifying actual business challenges, defining tailored software requirements, and navigating IT projects to market success.

Jane Bondar

With a decade of experience in mobile development, Jane enjoys tackling tech challenges and creates powerful solutions from simple apps to complex IoT systems across multiple industries. She masterfully leads the way inside her team and beyond, acting as a tech advisor.

Mobile Development Lead

With a decade of experience in mobile development, Jane enjoys tackling tech challenges and creates powerful solutions from simple apps to complex IoT systems across multiple industries. She masterfully leads the way inside her team and beyond, acting as a tech advisor.

Rostislav Koval

Rostislav is an engineer and versatile leader with almost a decade of building user-facing mobile apps and empowering clients from startups to large enterprises with in-demand solutions across a wide range of business domains.

Head of Android Tech Practice and Flutter Specialist

Rostislav is an engineer and versatile leader with almost a decade of building user-facing mobile apps and empowering clients from startups to large enterprises with in-demand solutions across a wide range of business domains.

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FAQ on Custom Mobile Application Development

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What is custom mobile app development?

Custom application development is the process of designing, engineering and releasing a unique app for mobile devices in accordance with specific business, technical and design requirements. Unlike off-the-shelf solutions, custom apps are built to satisfy a specific customer’s need in a particular way.

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Is custom mobile application development worth it?

Our answer is yes, and here’s why:

First, consumers prefer the mobile experience. They want to be smart buyers and get transparency and control from the devices in their pockets — not only within open hours but also when they feel the need — instantly and easily.

Take a look at the statistics:

  • In 2023, the number of smartphone users in the world today is 6.92 Billion, which translates to 86.29% of the world’s population owning a smartphone
  • The average American spends 7 hours and 4 minutes looking at a screen each day
  • 69% of consumers want to receive texts related to making payments
  • 46% of consumers want to text businesses for sales inquiries
  • 85% of people check a text within 5 minutes of receiving it

Secondly, the mobile app market is growing, which we can also prove with some impressive statistical facts. According to Statista, total revenue in the mobile app market is projected to hit $755.5 billion USD by 2027. In 2022, that figure was about $475.9 billion USD. Nevertheless, as you can see, the future holds even more promise for mobile app players. Custom mobile app development is definitely a valuable idea to consider.

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Could a mobile-friendly website substitute an app?

No. Average US adults spend only 12% of their mobile internet time using a browser, and the rest of the time within apps. Moreover, applications allow users to be in the client’s pocket permanently, improve retention, decrease ad budget for re-acquisition, and take analytics to the next level.

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How long does it take to develop a custom mobile app?

The fair answer is: it depends on requirements and resources available. According to BusinessOfApps, on average it takes:

  • 1-3 months for MVP with basic functionality, simple design and a back-end
  • 4-8 months for mandatory functions, API integrations, advanced UX/UI, and server performance
  • 9+ months for additional functionality and special features

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How much does it cost to build a custom mobile app?

The fair answer is: it depends on requirements, project hourly estimation and developers rate.

According to Clutch:

  • App MVP could be from $15,000 to $50,000
  • A meaningful app is between $100,000 and $500,000

To get a precise cost estimation of the app, download the RFP template.

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How can I choose the right technology for the application?

Using the right technologies to power your mobile app is crucial, because they determine how smoothly and seamlessly your solution will work. That’s why, when selecting a tech stack, you should consider such factors as supported platforms, design complexity, required integrations, and the availability of devices to implement them.

Without experience and expertise, you’re unlikely to make the right choice, so we advise you to seek professional help. An experienced vendor will interview you and analyze your needs, based on which they’ll select the best tech stack and the right team to complete your tasks in the most cost-effective way.

As a vendor with 15+ years of experience in the mobile development market, we base our choice on the client’s business needs and always ground our decision in best practices.

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How can I choose a mobile app development company?

Choosing a dream engineering team is a tough task. The cost-first approach results in low-quality code, cutting corners on critical activities like QA, and ultimately leading to the necessity to rewrite the application from scratch with a different team.

Don’t trust only words — dig deeper until you become confident about your decision. To improve the likelihood of successful collaboration, consider researching the following areas:

  • Portfolios and examples of previous works
  • Client reviews and feedback
  • Overall impression about teams and communication

However, this is merely the initial phase, and it falls short of locating the perfect mobile app development company. The crucial aspect lies in ensuring that their values and work methodology align with your aspirations, and that they genuinely comprehend your business concept and treat your project as if it were their own. It’s imperative that the team you select becomes your committed partner, fully invested in aiding you in attaining your business objectives and technical milestones.

Our company takes this approach exactly when working with clients. We do our best to go above and beyond to deliver exceptional outcomes. That’s why clients continue to choose NIX and maintain long-lasting relationships with us.

Learn more about how to choose the right development partner in our special article.

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What are the advantages of outsourcing mobile app development?

According to our customer survey, the most valuable benefits of outsourcing application development are:

  • Faster time-to-market
  • Reducing costs
  • Greater focus on core business
  • Solving capacity issues
  • Improving quality
  • Accessing the pool of talents and skills

It’s not easy to assemble a qualified app development team, provide them with exciting tasks, keep them motivated, and sustain professional growth. Outsourcing allows you to engage tailored engineering talents (like BA or data scientists) whom you are unlikely to offer a permanent position. That’s why many big companies have long been taking advantage of engineering outsourcing, like Apple, Microsoft, Google, Amazon, Alibaba, and many others.

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